The Marketing of Prostate Cancer

For a cold Friday morning at the end of a very busy and shortened week, hopefully the title of this morning's blog gets some attention...because it should.  Terrible news with what has occurred over the last two weeks regarding Defense Secretary Lloyd Austin's complications from his prostrate surgery.  He has already stated that there are actions he should have taken that would have provided better communication and better met protocols. 

 

And unfortunately, given the current Washington environment of rabid finger-pointing and heightened political back-stabbing, there are now calls for his resignation.   

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Tags: Making Tough Choices, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

Writing a 2024 Business Plan is Wicked Tough Work!

The first time I heard the phrase "business plan" was when I was purchasing manager of a division of Becton Dickinson.  That exercise given to me by the Controller was actually to just set prices on 10,000+ components for the year ahead. 

Click HERE for the 2024 edition of Writing the Winning Business Plan

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Tags: Sales Best Practices, Sales Management Best Practices, Making Tough Choices, Teaching at Tufts University, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning