Derby Management's "Competitive Edge" Blog

Like many of you, I listen to the radio or podcasts on my daily 90 minute commute from the NH beach into Boston or Tufts. Over the years to reduce my craziness in driving through the 4th worst traffic in the world, I constantly flip stations between news from Bloomberg and listening to podcasts from WSJ and McKinsey.  

As a result, over the years, I've become a student of the intricacies of announcements from the Fed and the somewhat immediate impact that those statements on jobs make in terms of availability of talent, salaries, and hiring and layoff trends. 

In a word, what I see right now regarding jobs in general is "caution".

Tags: Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

It's been a great summer!  For me, it's been wicked busy with just enough time off here and there to refresh. Off this morning with the unhappy cats already packed into the car to head to Vermont for a week before back to Boston for cataract surgery on the other eye the last week of August. I thought I would end the summer blogs with answers to a question that I get asked all of the time and for whatever reason was asked by a bunch of people after last Saturday's blog:  "What books do you recommend for keeping up with Sales & Marketing?"   

Tags: Sales Best Practices, Inboound, Teaching entrepreneurship, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

For me this has been an "interesting" week of cataract surgery.  Completed on Wednesday, checked on by my surgeon on Thursday and now learning to relearn my typing abilities today. The other eye in two weeks because I needed to get all of this done now before the  craziness of September accelerates, and I didn't want this ever-increasing problem to slow me down either at the firm or at The Derby Entrepreneurship Center at Tufts.

Tags: Sales Best Practices, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

With the Yankees showing up tonight at Fenway at 7:10 to take on the Sox, let me shift away from my last Friday's blog comparing being half way through the baseball season to being half way through the Sales year and focus on the Patriots on this superb summa' morning.

Tags: Sales Best Practices, Sales Management Best Practices, The Competitive Edge, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, Derby Entrepreneurship Center, 2024 Marketing Planning

I trust that everyone had a fun and relaxing 4th and was able for a day or two to leave behind the pressures of the office, quotas, politics and geo-turmoil and focus on celebrating this most important holiday with family and friends.  For me, I retreated to my tiny Vermont town of Winhall (pop. 769) where my major decisions came down to painting the second floor deck of the studio and whether it was worth the two mile drive to the general store for milk, or could it wait for another day?

The answers were that the painting could not wait, but the trip to the Winhall General Store was put off for multiple days.  It must be something in the Vermont air because the entire state of Vermont...along with Bernie Sanders... operates at its own pace and nothing a flatlander does or says is going to make any difference in terms of political or financial impact.  Even with 7 generations of Vermonters surrounding me, I always remember "my place" since I was born on the south side of Chicago and grew up in Boston's suburbs even through 5 generations before me were "true' Vermonters".  

Tags: Sales Best Practices, Sales Management Best Practices, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

Tough loss last night for the Celts.  The most polite word, I read this morning in The Globe and heard on 'BZ was "blowout".   

Tags: Sales Best Practices, Sales Management Best Practices, Derby Entrepreneurship Center at Tufts, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

The U.S. economy keeps throwing up surprises, so those of us who are the managers of smaller and mid-market companies are left scratching our heads trying to figure out what's behind this and more importantly what are we to do. 

Let's take a look at what we see happening:

Tags: 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

Just a superb win last night! 

Can't say enough about the game and, more importantly, the various sports reporters are saying and showing it this morning better than I could ever do. 

On to Sunday!

 

 

Tags: HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2023 Sales Planning, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Marketing Planning

No, I am definitely not going to ask this morning that question of whether Mr. Trump's conviction yesterday will make any difference in the election, or will it be simplified to a "So What?" and the election discussion moved to inflation, the border and the budget.  One thing we've learned early as salespeople is never to get involved in any discussions about politics.  One basic rule is that it's none of my business, and two, as a salesguy, I'm 100% focused on selling VALUE that fits my specific persona, whether that person is a new prospect or an existing customer.  I simply cannot afford to be sidetracked or fall down the rabbit hole of politics!

Tags: Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

Every spring, everything tumbles and crashes into one another in our business.  It's merely the rhythm of our consulting business when the excitement and optimism of the annual January sales meetings meets the reality of Q1 sales forecasts measured against actual results  Sometimes up, sometimes down, but never exactly as was planned, which then results in increased business for us at the firm.  It's just the rhythm of our business which always seems to align itself with the seasonal calendar rhythms of the year. 

Add to this cyclical rhythm the reality that the implementation of any new sales or marketing plan will always take a minimum of 90 days before any results are seen, which is why we always focus on Q2 as being the most important quarter of the year.  By the month of May, we know what's working and what's not, and there's still plenty of time to make adjustments that will pay off in Q4.  

Tags: Sales Best Practices, HubSpot Tips, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning