All The Marbles Today

This afternoon's Finals of the Tufts $100K Business Plan Competition started with 100s of February applications and countless hours of expert advice from hands-on-coaches which then moved to 30 Semi-Finalists three weeks ago and today will come down to the judging of 15 finalists for all of the marbles.  Along that path, our distinctive expertise in applying our own brand of "Entrepreneurship for the Rest of Us"is the uniqueness that we provide at The Derby Entrepreneurship Center.

 

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Tags: Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2024 sales and marketing best practices, 2024 Business Planning, 2024 Marketing Planning

Rhythms & Taint

On a particularly cold, wet and gray Vermont morning as I look out at the remnants of the two feet of snow earlier this week in addition to it being the last selling day of the quarter on Good Friday before Easter Sunday, I've was thinking a lot about "rhythms" on the drive up from Boston last night.  Take Easter for example since everyone including me has been commenting on "how early Easter is this year", the simplest way to explain the date of Easter is that it falls on the first Sunday after the full moon that follows the spring equinox.  Bottom line is that it's more complicated than that, but the simple fact is that there is a definitive rhythm to setting the date of Easter.  Next time it will be on March 31st btw will be 2086. 

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Tags: HubSpot Tips, Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning

Entrepreneurship for the rest of us!

An extraordinary day last Friday at The Derby Entrepreneurship Center at Tufts watching, listening, reviewing and commenting on the semi-finals for our annual $100K Business Plan Contest.  Just as college basketball ramps up for March Madness, so do we accelerate for the biggest event on the Tufts campus for The Finals on April 5th.

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Tags: Derby Entrepreneurship Center@Tufts, Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning

Basic Foundations of Teaching Entrepreneurship

Rhythm

Most everything in business has a definitive rhythm.  Every quarter is marked by various events of annual planning, budgeting, sales kickoffs, trade shows, and of course...summa' vacations, which no matter how carefully we plan around them, they always seem to impact our sales forecasts with delays.  

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Tags: entreprenurial, Sales Best Practices, entrepreneurship, entrepreneurshipfortherestofus, Teaching entrepreneurship, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, Derby Entrepreneurship Center

Every call is a cold call!

In the profession of Sales, everything is about connections and the ability to bring real value to real people!
In the science of Sales, this then becomes the calculated rhythm and the resulting math and metrics of 

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Tags: Sales Best Practices, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans, Derby Entrepreneurship Center

Sales Basics Taught by my Students

Today is the last of the 11 Marketing and Sales project presentations for the semester.  Should be very interesting considering the team is mostly engineering graduate students, and they have been hard at it for 13 weeks in our Science of Sales course stretching beyond the confines of building out the details of a sales plan to the rounding out of a fuller business plan.  

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Tags: Sales Best Practices, Sales Management Best Practices, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, Derby Entrepreneurship Center

Fingers in the dirt

Fingers in the dirt

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Tags: Sales Best Practices, Sales Hiring Perfectly, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans, Derby Entrepreneurship Center

The only conditions that count are the conditions in your own head!

Dick Ardia is one of my closest friends!. He's a very successful NJ and NY real estate entrepreneur who has built more than a few companies.  A Vermont neighbor, Dick and I spent many years ATVing in the Green Mountain reserve that borders our land, and during those expeditions deep in the mud and winching out of rivers, I learned from him many of the management basics that I continue to apply in my own business and in my classroom.

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Tags: Sales Optimization, Sales Best Practices, Sales Management Best Practices, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans, Derby Entrepreneurship Center

Everything is a season...

  • Leaving a wonderful Thanksgiving, we're now full speed ahead into the holiday season
  • With 13-14-more real selling days in the Q4 season, we're updating forecasts daily. 
  • After weeks of working on our 2023 business plan, we're deep in the season of budgeting.



And at Tufts, the reality of the seasonality of the last class of the semester, occurred this Wednesday after 12 weeks of content including 10 technical lectures from my alums and my TAs ranging from pricing to SEO, PR, research, competitive analysis, social ad buying, blogging, the art of presentations, budgeting and much more.  Added to this was one HBS case study, 36 individual value proposition presentations and Hubspot Inbound Marketing certifications. 

Then it all came to a close on Wednesday with a team lunch and a final presentation from another extraordinary marketing executive alum on her process of bringing together her own marketing plan.  Next week are the final 90-minute presentations to their host management of their team projects where 40% of their overall semester grade is decided by the management of their companies on the depth and quality of their marketing plans constructed over the semester.   For me, it's been an extraordinarily exciting semester which has resulted in strong academics and 18 new part-or full-time jobs generated from the course.  

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Tags: Tufts university, Sales Hiring Perfectly, Teaching entrepreneurship, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, Derby Entrepreneurship Center