Everything is about effective marketing!

 

Some months ago, I was at my favorite Market Basket store here in NH, to respond to the refrigerator note: "when you're shopping, just pick up a quart of milk", when I realized that that simple task was actually wicked hard.  I don't normally buy milk and was not prepared for the 40 feet of space displaying various milk products that I took these pictures of.    

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Tags: marketing effectiveness, free marketing projects from universities, branding plans, entrepreneurship, how to write a sales plan, writing sales plans, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess, entrepreneurshipfortherestofus

I'm a brand...and so are you!  3 steps to enhance that brand!

Positive or negative, emphatic or weak, powerful or not, you and I are brands!  

The fact that you're reading this post means that you have already defined some level of brand for me.
  • It could be the Professor Guy, the Vermont Guy, the Sales & Marketing Guy, the NH Surfing Guy, the management consultant guy...or someone else.  The fact is that when you read this post, which now has close to 10,000 subscribers, or you connect with me by phone, text or email, immediately, for a few synapses of a few seconds, you've defined me as a brand.
  • Similarly, for that instant when we do connect, I immediately associate a defined brand for you.  First, for a few milliseconds, I immediately categorize you as a student, a customer, a partner, a prospect or an investment, and then in that same instant, I picture (not really an image, but a composite video blur of a photo, a voice, a job, and an attribute into a definition of you as a brand.

What's the largest selling cereal in the U.S.?

Even with cereal sales slightly declining, Cheerios again and again, tops the list in market share with a strong commanding need.  Even though the specific sub-brand of Honey Nut Cheerios leads the overall family of the various Cheerios brands, in general, the brand reaction that we all instantly make follows a connected chain of links that leads to their well marketed value proposition...

- Cheerios is made from oats
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Tags: branding plans, how to write a marketing plan, how to brand, Sales Hiring & Onboarding, marketing planning, sales management productivity

What's Your Personal Sales Brand?

Posted by Jack Derby, Head Coach on Sat, May 28, 2016

Looks like it's going to be a great weekend!

Most importantly, we all need to take a few minutes and remember just what Memorial Day is all about.  

I, as all of you, have strong feelings about this day, and it's very important to remember why the day was created and the critical essence of what it's all about.  

Hopefully... "we will go to war no more".

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Tags: sales tools, sales plans, branding plans, marketing plans, branding, how to brand

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