In my 9 prior startups where I've been a founder/co-founder, they've all been in software or healthcare. Those are comfortable markets where I have backgrounds, plus I personally enjoy the complexities of building go-to-market marketing and sales plans in these demanding markets. My forays into consumer products have been limited to a medtech product sold in chain pharmacies and to outerwear apparel working with the genius of legendary CB Vaughn at CB Sports.
Tags: how to write a marketing plan, jack derby professor at Tufts, marketing planning, Tufts Entrepreneurship, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship, Derby Entrepreneurship Center at Tufts
There are certainly more than a few universities both locally and across the country that feature entrepreneurship programs. In fact, every university and most standalone colleges have an entrepreneurship program from the giants of Babson, where entrepreneurship is their DNA, to the halls of MIT, where I also teach, to excellent programs at BU, BC, UNH and across all the campuses of UMass. Very simply, a university cannot be taken seriously without entrepreneurship studies in their program at some level since. in fact, entrepreneurship is not about tech startups. Real entrepreneurship is about innovation and very few universities are as well-equipped as is Tufts, which is recognized as one of the top research universities in the U.S.
Tags: Tufts marketing projects, interns for marketing projects, jack derby professor at Tufts, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts
I've always loved music of any kind! I grew up on 1940's jazz, I love classic 60's rock (never missed a U.S. Stones concert), I tolerated disco, love early rap and have a special place in my head and heart for soul and funk.
Tags: sales effectiveness, sales enablement, sales tools, marketing effectiveness, how to close sales, sales success, how to write a sales plan, marketing planning, Derby Entrepreneurship Center@Tufts, 2022 business planning
I'm on the NH beach this weekend for a couple of reasons:
Tags: sales coaching, sales effectiveness, sales planning, sales tools, improving sales productivity, how to write a sales plan, writing sales plans, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess, entrepreneurshipfortherestofus
Working at the intersection of what I do at the firm, what I do as a venture investor, plus I do at Tufts both as a professor and at the Center, I see, listen to, comment on and mentor 1,000+ business plans each year.
As an example, as I write this, I just finished a 7:00AM call with one of my MIT alum entrepreneurs sorting through various business model options.
BTW, when I asked him to define entrepreneurship for me, his response was... "creating something new that didn't exist before and building an organization around that".
Tags: how to close sales, free marketing projects from universities, entrepreneurship, how to write a sales plan, sales management productivity, sales effectivness, Derby Entrepreneurship Center@Tufts, 2022 sales planning, 2022businessplansuccess
Nothing I can write in my normal Friday blog about business, entrepreneurship or my even beloved Tufts is important today, as we head out for the long Memorial Day weekend and the kickoff of the summa of '22. I would ask that all of us do something to not just remember, but to take some tiny action that brings reality to the lives of millions of veterans who have given us the freedom of democracy and protected the lives that we have today.
Tags: sales effectiveness, entrepreneurship, how to write a sales plan, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess
Some months ago, I was at my favorite Market Basket store here in NH, to respond to the refrigerator note: "when you're shopping, just pick up a quart of milk", when I realized that that simple task was actually wicked hard. I don't normally buy milk and was not prepared for the 40 feet of space displaying various milk products that I took these pictures of.
Tags: marketing effectiveness, free marketing projects from universities, branding plans, entrepreneurship, how to write a sales plan, writing sales plans, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess, entrepreneurshipfortherestofus
On Friday the 13th, and a beautiful spring day here in my tiny (p.769) town of Winhall (the state's name) or Bondville (the fed's name), the wake-up question for this morning is do we create our own luck?
Tags: sales coaching, student intern marketing projects, how to write a sales plan, marketing planning, sales management productivity, Derby Entrepreneurship Center@Tufts, 2022 sales planning, 2022businessplansuccess
With our final marketing and sales plans now being presented to our six host companies last week and this, the semester is rapidly coming to a close with all that is left to be done is this weekend's final grading.
As in my sales, marketing and business planning consulting work at the firm, grading also comes down to a very formulaic process:
Tags: Tufts marketing projects, Tufts internships, free marketing projects from universities, student intern marketing projects, how to write a sales plan, social entrepreneurship, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess
"We've spent a lot of money on consultants that have not come close to the value received from your Tufts students working with us this semester!"
What's above is a direct quote this week from the VP of Marketing of a well-established healthcare analytics company with deeply experienced management and this was his comment to me and his project team upon completing their 13-week semester.
Tags: sales coaching, sales management coach, sales effectiveness, sales enablement, marketing effectiveness, how to close sales, Tufts marketing projects, interns for marketing projects, how to write a marketing plan, how to write a sales plan, sales readiness, Derby Entrepreneurship Center@Tufts, 2022businessplansuccess
