Tufts classes are now deep into their second week, and my Marketing students are equally deep into their projects with 5-6 students assigned to each. In my consistent theme of "Marketing is Everything", which has been in my head, my writing, and basically everything I do in Sales and in Marketing, all my students are exploring and most importantly beginning to organize what will become fully developed marketing plans 10 weeks from now.
Tags: marketing projects, marketing effectiveness, sales culture, Tufts Marketing, marketing planning, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship
In my 9 prior startups where I've been a founder/co-founder, they've all been in software or healthcare. Those are comfortable markets where I have backgrounds, plus I personally enjoy the complexities of building go-to-market marketing and sales plans in these demanding markets. My forays into consumer products have been limited to a medtech product sold in chain pharmacies and to outerwear apparel working with the genius of legendary CB Vaughn at CB Sports.
Tags: how to write a marketing plan, jack derby professor at Tufts, marketing planning, Tufts Entrepreneurship, Derby Entrepreneurship Center@Tufts, 2022 business planning, entrepreneurshipfortherestofus, Teaching entrepreneurship, Derby Entrepreneurship Center at Tufts
Somewhere deep in the rhythm of the lives of all of us are the memories which awaken around this time of year of "back to school" whether that results from buying clothes and supplies for our own kids or the anxieties that came in our own lives with major shifts into a new building or going off to college as a freshman. The rhythm of operating our businesses, especially as it relates to our employees, is often in sync with the rhythms of the school year.
Tags: free marketing projects from universities, marketing planning, social entrepreneurship, 2022businessplansuccess, Teaching entrepreneurship, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts
