just waiting for the spring this AM

With 30 years of skiing anchored firmly in my Vermont winta' roots, I've now spent the last 25 years only snowboarding gaining a new love for old trails and new woods and parks that I would have never explored on skis. I still remember the taunts and laughs from my skier buddies I left behind, but as with anything new, I've learned to find the best coaches and study harder and longer than others. 

This winta' morning, I find myself at the NH beach trading my Big Boy Ariens snowblower back in VT for shovels that fit NH winding paths and decks that overlook a very angry ocean.  It will actually be good to grab some fresh air and quick exercise today between six zooms and a board meeting. One of the benefits of WFH.

Love winta'...but cannot wait for March 20th, the official start of spring and leaving behind dark mornings and getting back out into the VT woods with my chainsaw or looking for seaglass on the NH beach.  I do love the rhythm and the variety of the NE seasons...most of the time

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Tags: sales coaching, sales effectiveness, closing sales, marketing effectiveness, sales management boot camp, business coaching, how to close sales, improving sales productivity, sales success, how to write a sales plan, planningsalestodayinacovidworld

"Jack's 3 Rules" to his students as the semester ends

a bASIC law of physics -Time is finite!

  • It can't be lengthened, shortened, bent, borrowed or stored!
  • Nowhere is that more definitive as in Sales. The quarter ends, quota points on the board. Done!
  • College the same way.  The semester ends, grades are given, GPAs are calculated.  Done!

At any university, a semester is about 13 weeks long with most classes meeting once a week, taking a total of 3 hours and bringing x number of credits depending on the university and the undergrad/grad level.  Sounds like a long time, but then we need to mix in normal holidays, 3-day weekends, extended holidays, spring breaks, on-campus recruiting weeks and sometimes very short "winterships"...just to add to the confusion and the crush on time.

This Wednesday !

And so it was on Wednesday, that we held the last of our three hour "content classes" with guest speakers, Ashley McManus, a rock star alum from our course and now Marketing Director at Affectiva, and also our very close friend, Jamie Turner, author, professor, international speaker and blogger and star of the 60 Second Marketer, talking about the rapidly changing-by-the-minute-world of social.  A great way to bring this semester to a close.  

Also, on the last day of actual classes, I always provide my outgoing 30ish students with my thoughts on what comes next in the way of jobs, careers  and business in general.  These comments additionally sum up much of what we have been doing over the prior 13 weeks in what I call "the marketing of me" as we move back and forth between the world of applying sophisticated marketing expertise and tactics for their companies to doing the same for their first jobs next May or internships next summer.  It all works!

Now, to finish the semester, the team has to complete their final presentations during the next two weeks and hand over their full marketing plans to the management at their companies.  Six companies, five or six juniors and seniors on a marketing project team.  The companies range in size from funded startups looking for full marketing plans to large corporations wanting to launch a new product or service into a new sector.  Industries are very diverse ranging this semester from toys to cars parking to hospice to software in a variety of markets. 

To make it all very real, management provides 40% of the course grades while I am my expert team of four TAs grade 60%.  It all works!

If you are interested in applying for one of these semester-long marketing projects, just connect with me right away by text at 617-504-4222, email at jack@derbymanagement, or through LI, and I will send you the instructions and talk through any questions you might have.  The syllabus and the projects go out to the new, already over-sold, class on December 26th.  It is a very rewarding process on both sides of the zoom screen.

AS LONG AS WE'RE DISCUSSING TUFTS... 

I have some gifted 2020 alums and many 2021 Seniors who are highly capable and are looking for entry level sales and marketing positions.  My computer science majors are not having any difficulty in finding jobs, nor are my finance-oriented students who have been interning for the last two summers in Wall Street firms.  Given the state of the current economic questioning, the same cannot be said for many of my other students and recent alums. 

If you are considering hiring an entry-level person as...

  • a marketing or sales intern part time for the spring semester and/or full time for the summer 
  • a full time marketing or sales person who graduated in May ( I have 2)
  • a full time marketing person graduating with an MBA from BU in May.
  • a full time marketing or sales senior graduating in December  (I have 1) 
  • a full time marketing or sales senior graduating in May  ( I have many)

Just connect with me since I have numbers of bright, hard-working, and driven individuals that I would highly recommend...all of whom, of course come with "The Jack Derby Seal of Approval" .

Have a great day selling today! 
Please celebrate a very safe Thanksgiving !

CONFIDENTIAL SOUNDING BOARD

If at any time, you have a need for a confidential sounding board in business planning or for Sales or Marketing, just connect with me at any time.  Text or email me, and I will quickly set up a call. 

I'm a pretty good listener. 

Obviously, no cost for a call or two; just an opportunity to listen intently and make a few recommendations based on decades of experience.

 

  

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Tags: sales management boot camp, Tufts marketing projects, Tufts internships, free marketing projects from universities, entrepreneurship, sales success, thanksgiving

Still a student after all these years...

Mid-Point in the Semester...

As I approach the mid-term point in my classes at Tufts and MIT, once again, I realize how much of my personal time is as a professor teaching and working with my students, and how much I'm in a role of being a student myself in actually learning and applying new content. 

Nowhere is this more evident than in my courses in Sales and in Marketing, which, even pre-Covid, were undergoing extraordinary rapid change every semester.  It used to be that material I put together in the summer for the fall semester would be okay for the following spring semester, and I could use most of the same content for both Tufts and MIT. No longer!  Last year, I changed 30% of the content going into the spring 2020, and then changed 70% of that material in prep for this fall's semester. This coming spring, I'll probably just start over from scratch again.

Now, deep into 2020, there really is only one mandatory rule that has not changed in Sales and Marketing, and that is to focus more heavily than ever before on marketing and selling customer value and not on you, your products or your services.  2019 evidenced the massive push into the strategy of "value selling" and the tools that go along with it, which has never been more critical than now when buyers are hyper-focused to the metrics of the value brought to their companies.  Add to that the necessity of identifying and marketing directly to personas who today have zero time to waste with old-school salespeople and antiquated marketing tactics.  

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Tags: sales coach, sales management coach, sales management boot camp, how to close sales, writing sales plans, planningsalestodayinacovidworld

Who are your most valuable salespeople?

Darn cold at 29 last Saturday out by the Vermont barn. Jumped on the ATV to work through the woods and get up to the pond where I noticed that the swamp maples were already turning even though the big foliage week is still a couple of weeks from now.  Always good for the Vermont economy when leaf-peeping ties into a long weekend.

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Tags: sales and marketing best practices, sales coach, sales effectiveness, marketing effectiveness, sales management boot camp, how to write a sales plan, sales management productivity, writing sales plans, Selling Successfully in a Covid World

Change comes to "The Boys on the Bench"

In my tiny town (pop. 735) in Vermont...called Winhall by the state and Bondville by the feds...there are only three bastions of commerce: 

  • the 7/11 gas station which doubles as a state liquor store
  • the brand new Ace Hardware store branded "Lincoln Maples Hardware" to countrify it
  • and the decades-old Winhall General Store

I've lived in this valley for a very long time with five generations before me, and over the years I've seen many owners of the general store come and go.  There were a few serious Vermonters back in the day, lots of city folk who were looking to own "a little slice of Vermont" , but lasted only a couple of wicked cold winta's, and then there's Lorraine. 

Like many, Lorraine came for the skiing and the beauty of Vermont and stayed to successfully build the business and support the town.  She's done a remarkably consistent job of paying attention to the local Vermonters looking for coffee and a solid sandwich while knowing how to cater to the weekend flatlanders form New York and Jersey.  

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Tags: improved sales management, sales management training, sales management boot camp, improving sales productivity, sales management productivity, inordertoselltodayyoumustchange, planningsalestodayinacovidworld, whiteboardingmarketingsolutions, forgetsalesstrategyfocusontactics, whiteboardingsalessolutions

Do not confuse bounce with recovery

Over the long weekend of the 4th, I listened to two threads of stories...

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Tags: sales effectiveness, sales management boot camp, business coaching, improving sales productivity, best sales practices;, sales management productivity, sales effectivness

Creating your own single source of truth

Posted by Jack Derby, Head Coach on Tue, Jun 30, 2020

Rarely, as in never, do I get into a discussion in this blog about politics, and to a large degree this post is not about politics, it's just about the science, the data and the sources of the truth behind the pandemic and its impact.

What each of us should be doing at this time is to identify our own "single sources of truth" regarding the disease, the impact that it's making on our physical and mental health, and the devastating effect on our businesses and our jobs.

The only way we can fight back is with discipline in what we do, how we act, and how we sell and market our products

Six months into this, we clearly know the facts...

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Tags: Sales Management Best Practices, sales enablement, sales management boot camp, sales boot camps, how to write a sales plan, 2020 sales plans, Selling Successfully in a Covid World

Welcome to the Spring-Don't Get Stuck in the Mud!

Posted by Jack Derby, Head Coach on Fri, Mar 22, 2019

Of course the announcement of the beginning of Spring brings out all of that amorphous stuff about rebirth, awakening and new growth.  For me, after all of these springs, I'm sure that those touchy feelings also exist somewhere neatly filed in some dusty corner of my brain right alongside my desire to look for the first robin.  Not really !

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Tags: entreprenurial, Sales Management Best Practices, sales optomization, sales management boot camp, improving sales productivity, sales leadership, Making Tough Choices

Jump Off ! Don't Look Down!  Plan! Push & Measure!

Posted by Jack Derby, Head Coach on Sat, Mar 09, 2019

It's the beginning of March, and we all know what March is good for !

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Tags: sales management boot camp, how to write a business plan, writing a business plan, business planning meetings, Making Tough Choices, jack derby professor at Tufts, sales effectivness, sales motivation, Tufts Entrepreneurship Center

Why do we teach?  Can we coach?  How do we manage?

Posted by Jack Derby, Head Coach on Fri, Jun 16, 2017

This job of being a successful sales manager requires heart! 

Nothing in the career of sales management is for the faint of heart!  This is a profession that requires a constant ability to balance selling and management skills, both of our people and our customers, while keeping an ever watchful eye on the monthly, quarterly and annual clocks.  Thinking more directly about the true meaning of why "heart" is at the lifeblood of this career, if one wants to be "successful" as a sales manager, one must be "consistent", and in order to be "consistently successful", one needs to have heart and truly love what one does. 

  • You've got to love this as a career, and not just like it as a job
  • It's not good enough to just enjoy the work, or just be good at it
  • This is a career that requires jump-out-of-bed and love going to work passion.  

Whether the title is SVP or VP of Sales, or National, Regional, or District Sales Manager, or any of the ego-inflating titles of CRO or CSO, the real work of any successful manager of sales comes down to striking a work balance between being a Player and being the Coach. 

Let's assume that I have some level of sales and sales management skills.  The question that I then must ask and answer, and will ultimately guide my success and the success of my team, comes down my decision of how much time am I as a manager going to spend playing the game, and how much time am I going to spend coaching my team.

Jack's Law of 3,000

  • The average "very good" salesperson spends 57.5 hours a week "working".
  • The average "very good" sales manager guiding a team of 6-10, spends 65
Subtract travel, ineffective meetings, standard non-utilizable time (early Mondays and late Fridays, for example), and the actual "Selling & Sales Management Time", which consists of preparing my team for the game, coaching the game and then following up, comes down to only 30-40% of the total time available! 

The rest of that time from the original 3,000 to 3,800 hours is either simply not there (vacations, holidays, sick days) or is managed very ineffectively.

So, why do we want to become sales managers?

  1. For the competitive sales DNA in us that strives to win and be recognized for our wins
  2. It's another step from salesperson, to manager, to VP to CEO. (20%+ of the F500 CEOs)
  3. We simply love building and coaching a team...and, of course winning, which goes to #1.

 What are the most important sales management Skills & Attributes?

  • Attributes:  Integrity, Trust, Accountability and Work Ethic
  • Skills: Strategic & Tactical Planning, Hiring & Developing, Leadership & Communication

Want to learn more and be part of a very unique experience?

Attend our Sales management Boot Camp:  October 1st-3rd

 

Good Selling, Good Marketing...and Good Planning !
The time is now, not tomorrow !

 

Head Coach  

 Derby Management...for 25 years
 -Sales & Marketing Productivity experts
 -Business & Strategy Planning specialists
 -Senior Management Coaches for CEOs & VPs


Boston, MA 02117
Jack's Cell: 617-504-4222 
jack@derbymanagement.com

 

 

 

 

 

 

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Tags: sales effectiveness, sales enablement, sales management boot camp, improving sales productivity