30 years ago, I was sitting in an MIT lecture hall on a Saturday morning, when I first heard the word "disintermediation" from one of the founders of what is now Silicon Valley. I did not attend MIT, but as an English major from BC, I was fascinated by the sound of the word and its alliteration. As a techy nerd, who at that time had already been using Arpanet for 5 years, I sat there fascinated by the potential scope of what was to come.
The evolution that did take place giving birth to the launch of the web, Mosaic and Netscape was glacially slow by today's AI standards, but the word itself (dis-in-ter-mee-dee-ey-shuhn) has stuck with me in my lifelong pursuit of the science of sales.