Is it just "the older me", or did others of you grow up with the following little poem that is right now rattling through my head this cold and rainy classic Vermont Spring morning?
Spring is sprung, the grass is riz.
I wonder where the birdies is.
They say the birdies on the wing, but that’s absurd.
I always thought the wing was on the bird.
Tags: Sales Management Best Practices, Sales quota, Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
This has been a wonderfully busy week of events and busy sales schedules!
Tags: Sales Best Practices, Sales Management Best Practices, HubSpot Tips, Sales Hiring Perfectly, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, DavidMeermanScott, 2025SalesPlanning
My teaching in both my Marketing and Science of Sales courses provides a laboratory for my work with my students and with our management consulting practice building sales and marketing processes.
Tags: 2024 Sales Planning, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
With the last selling day for February today, I thought that it might be interesting to share what we've been seeing changing all through 2024 and now into the first two months of 2025.
12 years ago, I asked Tufts if I could develop a new course titled "The Science of Sales" to match up with my Marketing course. Today it's one of the core requirements for a minor in entrepreneurship which provides lot of opportunities to experiment and measure results while developing detailed research and comprehensive sales plans for six companies and another six of marketing plans over the course of 13 weeks.
What follows is a combination of what we're seeing in these projects, what we're observing using HubSpot's data since we use their software tools and findings in both courses plus the backbone of a recent McKenzie blog.
Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
Arrived here in Vermont late last night to discover everything was just wicked cold...and totally frozen...even though I had been watching the plow guys and shovelers on my Ring for the last two weeks. Right now, I'm in my downstairs office but not able to see out the window which is covered with 4 feet of snow. One has gotta' love living in Vermont, but then my family has been here in this valley for 7 generations, so every once in a while, I trick myself into thinking that I'm used to constant snow and temps below 0...but not really. My great grandfather, Horace, lived up the road a piece in Poultney and (according to my grandfather) talked about 9 months of winta', 1 of summa', 1 of mosquitos and 1 of damn poor sleddin'".
Tags: Sales Best Practices, Sales Management Best Practices, finding sales jobs, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
Happy Valentine's Day!
Tags: Sales Best Practices, Sales Management Best Practices, Sales Hiring Perfectly, Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
At 8:30 this morning, the U.S. Bureau of Labor Statistics will release the employment report. My guess is that it's going to show that hiring slowed in January while the unemployment rate was flat. Nothing unexpected there since I've been listening carefully to our clients since October with a steadily increasing number of comments of "let's see what happens with the elections", and much more loudly in January: "let's see how the new Trump directives shake out". Since one of our mantras with our customers is to only focus on those things that you yourself can control, and since most of us cannot control these larger events, what does come to mind this morning is an opportunity during this graduation season to hire the best seniors coming out of the universities that surround our companies:
Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
I've been involved with HubSpot and therefore with Dan Tyre since the beginning;
Tags: Sales Optimization, Sales Best Practices, Sales Management Best Practices, Sales quota, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning, Dan Tyre
Every week, I shuffle between living on the NH beach, working in Boston, teaching at Tufts and spending weekends in Vermont. Lots of miles on the car, a good time for customer and student calls, and always an opportunity to think about planning ahead. In a month like January when we're kicking off sales meetings and working through the details of territory plans, account plans and commission plans, since I'm a planning kinda guy, I thought I'd have some fun this morning and introduce you to the art and science of what it takes to plan ahead when one heats their house with a woodstove which is what I do in Vermont.
Tags: Derby Entrepreneurship Center at Tufts, Derby Entrepreneurship Center, 2024 sales and marketing best practices, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
A very Happy New Year! 2025 promises to be a year of solid business growth, but as usual, a number of unexpected speed bumps as we speed along the highway. In addition to making personal new year resolutions while formalizing our business sales and marketing plans, it's also a time when many managers at all levels begin to think about possible job or career changes. It's just the normal rhythm of the year and planning out the year ahead. As a result, those individuals do the normal thing and reach out confidentially to their friends and business colleagues, dust off their resume and send an email vaguely worded as "if you see something, please keep me in mind." The absolute worst waste of time in trying to market yourself!
Tags: Sales Management Best Practices, Sales Hiring Perfectly, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, DavidMeermanScott, 2025SalesPlanning
