As a skier since I was 5 and a snowboarder-only since I was 50-the beginning of the snow season continues to bring immediate positive emotions and a few practicalities to the forefront especially at this time of year. I've been involved in the ski & snowboard industry as a board member, as an entrepreneur and as a manager off and on for decades. Very exciting and rewarding times, and for those of you who may think that working in the industry would be a wonderful opportunity to be out on the hill, the reality is just the opposite since from Thanksgiving through mid-February, you're working every day, all the time.
Everything is Marketing...even the snow!
Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
Marketing Success is about targeting & messaging, not the spend
No matter who you or I voted for, it's good to have this election behind us, so we can get back to work.
-too much division
-too much distraction
-too much caution
Time to get back to work and focus on moving ahead!
Tags: Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
What it's like teaching Marketing & Sales.
Tags: Sales Best Practices, Sales Management Best Practices, how to write a business plan, HubSpot Tips, business planning meetings, how to write a sales plan, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, 2025SalesPlanning
Real Life Learning from David Meerman Scott this Wednesday!
At the end of every semester, I end with "The 3 Rules of Jack" which focus on life lessons. Rule #2 is to consistently practice life-long learning in everything that one does. Maybe that's an advanced degree (60% of my students do this post graduation). Maybe it's an individual work-related course, or perhaps it's pursuing a personal love of painting or sailing, learning another language, or in my wife's case, welding. After watching two generations of students and many, many generations of friends, those individuals that are the most stimulating, those that have the most fun, and those that live the longest are those who stretch themselves to continuously learn.
Tags: HubSpot Tips, Inboound, writing business plans, writing your marketing plan, Derby Entrepreneurship Center at Tufts, 2025 Business Planning, 2025MarketingPlanning, DavidMeermanScott, howtowriteamarketingplan, inboundmarketing