As we wind down the 5th month of the sales year, and we're steaming ahead toward the end of the second quarter, it's a good time to take a deep breath this weekend and just answer this simple question...
When Hurricane Irene devastated Vermont, we became Vermont Strong! We didn't wait for FEMA to show up to hand out blankets and food stamps. That next day, we worked knee deep in the rivers with wheelbarrows and shovels to get Vermont back on the map. Even though 6 bridges had been totally torn away in the 30 miles between Brattleboro and Stratton, the road was open again in two weeks. Two years later, tens of thousands of Vermonters proudly display "We are Vermont Strong" license plates.
-3 today and more snow, on top of the 18" from Sunday, coming right now. Just the right type of weather for roofing the house, right?
Coming off the Thanksgiving break after one too many slices of pumpkin pie, I'm feeling pretty good about sales specifically and business overall right now. A couple of solid weeks of selling left in the year. Everyone at the firm is maxed out with work. January's outlook appears to be reasonably ok. Teaching at Tufts and MIT are in exam modes. The stock market is humming, and the economy in general seems to be more positive...even though the fundamentals (little things like debt, GDP growth and jobs) aren't that much better.
Jack McAvoy, Lifeguard & Rock-Solid Marketing Guy!
A senior marketing executive at Parametric Technology, Jack and I met a few years ago out of our common love of caring for the beach. Jack's been the senior lifeguard in Wallis Sands for a long time and is as passionate about taking care of this beach (Rated in the Top 5 cleanest beaches in the U.S. ) and its visitors as he is about the practice of marketing in the rapidly changing ecosystem of 2013.
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