Free (!) Marketing & Sales Plan Consulting

Posted by Jack Derby, Head Coach on Thu, Apr 06, 2017

As a marketing & sales guy, I really dislike the word "FREE". 

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Tags: Tufts marketing projects, Tufts Gordon Institute, Tufts Marketing, Tufts internships

Tufts, Sales, Students & the Spring

Posted by Jack Derby, Head Coach on Wed, Oct 26, 2016

About to head out to Tufts this crisp fall morning, and I'm already leaping ahead thinking about the spring, 2017 semester, and of course about Sales.

When I put this four to six month look ahead in timing into perspective, it's exactly the same process that we're right now experiencing with our customers in their 2017-2019 strategy planning and in their detailed sales and marketing tactical planning for next year.

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Tags: sales, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing

Jack's 3 Rules to his Graduating Class

Posted by Jack Derby, Head Coach on Thu, Apr 28, 2016

13 Weeks of marketing classes ended yesterday at Tufts...

  • The semester's 16 page syllabus was sent out on December 27th
  • Along with five complex, semester-long, corporate marketing projects  
  • Five teams were formed around each project requiring research and full marketing plans
  • We tackled three HBR cases studies during the first four weeks
  • We took field trips to Hubspot & Brainshark to learn their platforms
  • We learned blogging, keyword definitions, content construction...and a lot more
  • We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools

...and

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Tags: Tufts marketing projects, Tufts university, Tufts ELS program, Tufts Marketing

Live to Learn, Learn to Teach

Posted by Jack Derby, Head Coach on Thu, Mar 24, 2016
Learn a little about Sales, learn a lot about Sales...everyday

   

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Tags: sales, business planning, how to write a business plan, Tufts Marketing, marketing interns, marketing plans, how to write a marketing plan

I'm looking for a few good Tufts Sales-Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Wed, Apr 23, 2014
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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships

I'm looking for a few good Tufts Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Tue, Apr 15, 2014

Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales.  As a result, I...

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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships