10 Lessons in Entrepreneurship from 20 Entrepreneurs!

I've probably listened to, coached or presented in 10-20,000 presentations.

  • Early volunteering and chairing the MIT Enterprise Forum, was my first love!
  • Being involved in the leadership of 4 or 5 other entrepreneurship associations
  •  20 years of teaching at MIT in early stage business planning 
  • 14 years of teaching at Tufts in entrepreneurial marketing and sales 
  •  Director of the Tufts Entrepreneurship Center & Cummings Professor of entrepreneurship
  •  9 of my own startups-a few very good, some just ok, and some "what was I thinking?"
  • A venture guy in three early stage venture firms and chairing Common Angels.
10,000 plus seems to be a good guess over 30 years; it's probably a lot more.

A couple of years ago, when we took over what has now been rebranded as the Tufts Entrepreneurship Center, we knew we could most importantly take entrepreneurship to the next level at this extraordinary University with 10 of the highest ranking research schools in the country.  We're really urgent, so we quickly moved ahead breaking more than a few rules along the way always focused on creating the absolute best student experience!

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Tags: Tufts Marketing, marketing interns, entrepreneurship, jack derby professor at Tufts, Tufts Entrepreneurship Center

Free (!) Marketing & Sales Plan Consulting

Posted by Jack Derby, Head Coach on Thu, Apr 06, 2017

As a marketing & sales guy, I really dislike the word "FREE". 

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Tags: Tufts marketing projects, Tufts Gordon Institute, Tufts Marketing, Tufts internships

Tufts, Sales, Students & the Spring

Posted by Jack Derby, Head Coach on Wed, Oct 26, 2016

About to head out to Tufts this crisp fall morning, and I'm already leaping ahead thinking about the spring, 2017 semester, and of course about Sales.

When I put this four to six month look ahead in timing into perspective, it's exactly the same process that we're right now experiencing with our customers in their 2017-2019 strategy planning and in their detailed sales and marketing tactical planning for next year.

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Tags: sales, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing

Jack's 3 Rules to his Graduating Class

Posted by Jack Derby, Head Coach on Thu, Apr 28, 2016

13 Weeks of marketing classes ended yesterday at Tufts...

  • The semester's 16 page syllabus was sent out on December 27th
  • Along with five complex, semester-long, corporate marketing projects  
  • Five teams were formed around each project requiring research and full marketing plans
  • We tackled three HBR cases studies during the first four weeks
  • We took field trips to Hubspot & Brainshark to learn their platforms
  • We learned blogging, keyword definitions, content construction...and a lot more
  • We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools

...and

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Tags: Tufts marketing projects, Tufts university, Tufts ELS program, Tufts Marketing

Live to Learn, Learn to Teach

Posted by Jack Derby, Head Coach on Thu, Mar 24, 2016
Learn a little about Sales, learn a lot about Sales...everyday

   

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Tags: sales, business planning, how to write a business plan, Tufts Marketing, marketing interns, marketing plans, how to write a marketing plan

I'm looking for a few good Tufts Sales-Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Wed, Apr 23, 2014
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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships

I'm looking for a few good Tufts Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Tue, Apr 15, 2014

Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales.  As a result, I...

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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships