By this time in my life, I've experienced lots of companies, products and management teams. Worked for a few, founded or co-founded 9, invested in many and have had the privilege of consulting and working with some hundreds.
I love Mondays and what I do and have no intention of stopping, slowing down or doing anything else...except continuing to teach at Tufts and MIT for as long as they will have me.
"Discussing" Marketing is exciting, challenging and lets our brains run free...at least that is until we need to make the choices of what we need to do in order to move ahead. And today, given the hundreds of both strategic and tactical choices available to us in both Sales and in Marketing, the task often seems to be overwhelmingly difficult. Actually, that's not the case compared to making choices about...for instance...milk.
Tags: marketing effectiveness, marketing management, Tufts marketing projects, how to write a marketing plan, Making Tough Choices, marketing planning, sales management productivity
For all of us, the last 16 months have been more than challenging in every possible dimension of how we spend both our personal and business lives. The very positive news is that we've moved from abnormal to a new way of working, but we can do better...much better!
As we look toward the summer of '21...only a month away...it would appear that...
Tags: how to close sales, sales success, racial and gender diversity, diversity, step up to inclusion, inclusion
Vermont is a tiny state with a very diverse grouping of residents. I'm not talking here about the 13 "gold towns" inappropriately named by an infamous prior governor who overtaxed the flatlanders who came to VT to ski. I'm also not talking about Burlington where 50% of the population lives. To know the real Vermont, one needs to get down into the dirt and understand their own grit and exceptionally hard work.
When one takes a look at the stats, it almost defies logic of why the state even exists...except for grit.
Tags: sales coaching, sales plan process, sales management boot camp, how to close sales, Tufts marketing projects, student intern marketing projects, how to write a sales plan, sales effectivness, Tufts Entrepreneurship Center
Drove late last night here to VT for a fully packed day today of normal Derby Management meetings and the first two of our seven final student presentations for the semester.
BTW, although snow is still on the ground here at the house in the woods, down in the big city of Winhall (pop.769) 2.8 miles away at the general store, our own VT version of outside dining at Starbucks, the sun is out although a brisk 50,
13 weeks after that first always-a-bit-awkward, full-tilt, information-packed start to the semester back in January, we're now down to the final 90 minutes of meetings with the senior management of our marketing project companies:
Tags: marketing effectiveness, business planning, marketing, Tufts marketing projects, how to write a marketing plan, value propositions, whiteboardingmarketingsolutions
To a boring fault, I am all about planning...
Tags: sales plans, business coaching, strategic planning, Tufts marketing projects, Tufts internships, student intern marketing projects, interns for marketing projects, how to write a marketing plan, how to write a sales plan, marketing planning
Gotta love April !!!
Hard to believe, but here we are, one year later in a very different spring of positive outlooks and what will become a roaring economy on the back half of this year. Still a bit stressed, but much less so, and, as sales pros, we're always thinking through what the quarter ahead is going to look like. This is always the excitement and the challenge of being a Sales leader. Just like any professional athlete, even with consistent training and exacting playbooks, we never exactly know what the end game or the final points on the scoreboard will be.
Just ask either side on the women's final basketball championship last week between Arizona and Stanford.
Tags: sales coaching, sales management coach, sales enablement, closing sales, how to close sales, improving sales productivity, sales success, how to write a sales plan, planningsalestodayinacovidworld
Had a very exciting, stimulating and actively engaging discussion end of the day yesterday with 30 of our CEOs, presidents and senior leaders of our customers on the 2021 workplace, and I thought that I'd share with you this morning a few of the takeaways.
Tags: sales coach, how to close sales, best sales practices;, how to write a sales plan, writing sales plans
Every day, every week, I work through a series of mini-plans at least in my head and most often in writing.
-Days start early before the sun and begin with a fountain pen and new yellow-ruled sheet of paper.
-I bullet down in a word or two the tasks needed for the company and for Tufts in two columns
Tags: Sales Optimization, sales effectiveness, sales planning, sales tools, closing sales, how to close sales, sales success, how to write a sales plan
Rising through the ranks from Manufacturing to Engineering to Operations and then through a battlefield promotion to division president, I never stopped along that path to learn anything about Sales or Marketing. I've always been a process, tech, time-management and metrics guy, and back-in-the-day, the world of Sales seemed to revolve around travel, food, and golf, none of which I do very well. Marketing to me back then was even more confusing since it was simply expensive black magic.
Tags: marketing productivity, marketing management, how to write a sales plan, marketing planning, Selling Successfully in a Covid World, planningsalestodayinacovidworld
