Derby Management's "Competitive Edge" Blog

This Monday morning marks the beginning of the last 5 selling days of 2025.  After that, everyone...both buyers and sellers...are focused on the holidays and visiting the malls, decorating the house or trying to figure out which is the best day to travel.  Even if people were planning to "check in" with work between next Monday and the end of December, it's highly unlikely that any major deals are going to come together then.

The very good news is that we have 5 days to move opportunities and bring them to a close before the end of the day on Friday, and there's one critical sales tactic, I would like you to consider and hopefully activate at 9:00 this morning.  That tactic is all about positive affirmation and getting your head in gear for the 10 and 12 hour days ahead.  

I've been doing this for decades, and it works most of the time. 

• The actual words need to be of your own choosing 
• They should be uber-positive 
• You should say them out loud to yourself
• You should repeat them

In my own case whether I am prepping for a sales call, walking into a classroom or giving a speech, I say out loud:  "This is going to be a great day".  I say it slowly and out loud to myself and I repeat it 7 times.  Why 7?  I learned the tactic from a well-known NBA player, and that's what he did, and I've followed his advice.

Recently, I've added "Future Forward" if I find I'm particularly frustrated and tied up too much in the past.  Again, it's that reaffirmation stated out loud that snaps my head back in the game!

That's it for today!. I'm off to a 9:00 sales call.  Make the best of these 5 days!

working on your 2025 Marketing & Sales plans!

For a few ideas on your own sales and marketing planning for 2025, click here for our "Writing the Winning Sales Plan, and Writing the Winning Marketing Plan, outlining ideas on structure, models, process funnels, productivity tools and how to recruit, hire and onboard the best. 

Give me a call and let's discuss having us facilitate tuning up your 2025 planning process in January. This picture comes from one of our planning sessions for our customers we held at Stratton. Nothing like a quick call to talk through your current thinking for your 2025 planning . 

As everyone who knows me, I'm an over-the-top planning kind of guy 7 days a week. It's how I'm wired working with customers, teach Sales & Marketing at Tufts and how I live my life. 

Arriving in snowbound VT last night around 8:00, my first thought was to figure out how I could straighten out the not-so-perfect snow plowing from the 18 inches of snow.  I had to rationalize plowing perfection balanced against the need to get the wood stove started to warm the house from its 50-degree sleep. The wood stove plus not incurring the wrath of my neighbors across the field again, from the noise of Big Red, won out.

Some rules don't change in the rhythm of business or being a professor at Tufts!

As a skier since I was 5 and a snowboarder-only since I was 50-the beginning of the snow season continues to bring immediate positive emotions and a few practicalities to the forefront especially at this time of year. I've been involved in the ski & snowboard industry as a board member, as an entrepreneur and as a manager off and on for decades. Very exciting and rewarding times, and for those of you who may think that working in the industry would be a wonderful opportunity to be out on the hill, the reality is just the opposite since from Thanksgiving through mid-February, you're working every day, all the time.  

No matter who you or I voted for, it's good to have this election behind us, so we can get back to work. 

-too much division
-too much distraction
-too much caution

Time to get back to work and focus on moving ahead!

Just completed Week 9 of the 13-week semester this past Wednesday

At the end of every semester, I end with "The 3 Rules of Jack" which focus on life lessons.  Rule #2 is to consistently practice life-long learning in everything that one does.  Maybe that's an advanced degree (60% of my students do this post graduation). Maybe it's an individual work-related course, or perhaps it's pursuing a personal love of painting or sailing, learning another language, or in my wife's case, welding.  After watching two generations of students and many, many generations of friends, those individuals that are the most stimulating, those that have the most fun, and those that live the longest are those who stretch themselves to continuously learn.

I have the excitement of living on the NH beach, working in Boston, teaching at Tufts and spending time in Vermont.  If it weren't for the NH-Boston commute, the daily rhythm would be perfect, but it is what it is, and even the length of the commute has a seasonal rhythm of its own with the fall being the worst.  At least the drive is a good time for podcasts.

I don't know about you and your college experience, but my undergraduate years at BC were largely focused on balancing classes, taking copious notes, prepping for exams, working part time jobs and commuting back and forth-rain or snow-on my $250 motor scooter.  I was younger than most, wicked naive about what to expect and how to act, and very rarely got the opportunity to critically think.  When I had the opportunity 22 years ago to teach at MIT, which I still do every fall, and I'm now in my 20th year at Tufts teaching Marketing and Sales, I structured everything around activating critical thinking among my students by working in teams around complex projects. In fact, that's exactly what we've been doing in our consulting practice so transferring that discipline of project-based critical thinking to the classroom has been very direct.  

Surprise!  Surprise!
The leaves are falling in Vermont!  

When I was in in Vermont last weekend cranking up the leaf blower, I realized that the natural rhythm of the Fall was well underway. 30% early color in my woodlot and lots of buses full of leaf-peepers. Stratton's ad this morning featuring this picture marketing the fall festival next weekend and early discounts on ski passes made it official for me. 

 In the very unique state of Vermont, 25% of the annual tourism dollars happen in the next two or three weeks with busses from Ohio rolling in daily filled with seniors waiting to buy tiny, overpriced jars of maple syrup.  Right now, the rhythm of the seasons in Vermont is all about marketing as it should be!