Unless you're one of the 362,900 people in the U.S. born on yesterday's Leap Day, like rapper JaRule or motivational speaker Tony Robbins, the day was "just a day", except, of course for all of us salespeople with only one more month to meet our Q1 Quota.
Tags: Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning
Two years ago, I met the well-known Provost of Research at Tufts, Simin Meydani, and she had a question.
Not about her 10 years of ground-breaking nutrition research on healthier living, reducing cancer risk by 25%, increasing life span by 50% and reducing weight gain, but a technical question on company formation.
As a result of that discussion and hundreds of others, we launched FulLife Nutrition with two other co-founders who are deep into the science of nutrition, FDA regulations, the early-stage engineering of food, and, of course...marketing. We then extended our unpaid team to startup food and beverage experts from the many people in the Tufts food and beverage community.
Tags: Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning
The famous prognosticator has been making weather predictions from his Gobbler’s Knob home in Punxsutawney PA since 1887. And with Groundhog Day 2024 here this morning, the pressure is on for Phil to once more deliver his prediction about how many dark and icy days are ahead.
Tags: Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning
For a cold Friday morning at the end of a very busy and shortened week, hopefully the title of this morning's blog gets some attention...because it should. Terrible news with what has occurred over the last two weeks regarding Defense Secretary Lloyd Austin's complications from his prostrate surgery. He has already stated that there are actions he should have taken that would have provided better communication and better met protocols.
And unfortunately, given the current Washington environment of rabid finger-pointing and heightened political back-stabbing, there are now calls for his resignation.
Tags: Making Tough Choices, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning, 2024 Marketing Planning
The first time I heard the phrase "business plan" was when I was purchasing manager of a division of Becton Dickinson. That exercise given to me by the Controller was actually to just set prices on 10,000+ components for the year ahead.
Click HERE for the 2024 edition of Writing the Winning Business Plan
Tags: Sales Best Practices, Sales Management Best Practices, Making Tough Choices, Teaching at Tufts University, 2024 sales and marketing best practices, 2024 Sales Planning, 2024 Business Planning
Most importantly, the best of the best to everyone for what I believe will be an extraordinary growth year in 2024! My personal chant driving my own planning is "Do More in '24!".
Tags: Sales Best Practices, Sales Management Best Practices, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2024 sales and marketing best practices
First, and most importantly, please have a wonderful, warm and safe holiday! I'd like to thank you for your support, your notes, and the agreements...and disagreements... with my weekly ramblings. Hopefully, there have been a few takeaways this year that you've been able put to use to increase your own sales and marketing productivity, which brings me to today's subject of "just getting along".
-This is not about the wars, since neither I nor you can make much of an impact.
-This is not about the backstabbing of the self-righteous Washington politicos.
-This is not about troubled personal relationships. Fixing Washington might be easier.
Tags: Sales Optimization, Sales Best Practices, sales and marketing best practices, marketing effectiveness, business planning, 2024 sales and marketing best practices
