To a boring fault, I am all about planning...
Tags: sales plans, business coaching, strategic planning, Tufts marketing projects, Tufts internships, student intern marketing projects, interns for marketing projects, how to write a marketing plan, how to write a sales plan, marketing planning
The final Tufts six presentations from my marketing course were completed last Friday. Six companies provided individual marketing projects, with five to six students assigned to a team back in July so everyone hit the ground running in September.
- "just extraordinary",
- "over the top",
- "far-surpassed expectations"
Each of the management teams of the six companies actually provide 40% of the overall course grade for the semester. Now, this weekend I and my TAs will work through the very difficult job of grading 32 students.
Being a student or being a salesperson is always about the bottom-line reality of how many points go on the scoreboard. Right now, before I work through the math of the actual grading, it would appear, based on the customer feedback, that there will be an overabundance of "A"s. In addition to the actual grading, I am very pleased that two of our project companies this semester have provided job offers to three students.
During one of the debriefs last Friday following their presentation, I asked the six-person team, who worked on the marketing plan for a $40m company looking at a new market, what defined the success of this project for them, and I was struck by the maturity and the exacting management behavior that they expressed. So, I thought I would share this this morning for you to assess your work during these final two weeks of the year.
- "Since no one on the team knew another when we began, we defined up front who would do what and what the team and our individual responsibilities would be."
- "We agreed to strict daily and weekly timelines since we knew the reality to deliver a marketing plan in 13 weeks."
- "Yea, we elected a Team Captain, but we all agreed to complete responsibility for the project as a team."
"We committed to rAPID Group Knowledge"!
- "We agreed to making sure that all six of us knew "everything about everything" so that there were no islands of knowledge. Yes, primary responsibilities were centered in individuals, but we agreed that "Group Knowledge" was most important especially for our research work and for our customer discovery with the company's prospects and customers."
- "We used a strategy of writing down content quickly that we discovered and also we created as "a stream of consciousness" not caring much about making it formal with punctuation or format."
- "We used Google Drive and avoided Slack and Teams because Google was just more personally comfortable and immediate for us individually."
- "We operated in frequent short sprints with no long meetings until the end"
- "Space, time and location were unimportant in our virtual team, and being online virtually actually worked much better than needing to get together physically
- "Time was now...all the time."
- "We formally scheduled customer meetings at the same time every single week"
- "We completed exhaustive discovery up front repeating the same questions again and again until we came to very detailed answers which led to very detailed objectives"
As a professor, I always learn as much as I teach!
I've thought about these comments all week. The maturity and the sophistication of the basic, but hard things that make a project or one's quota not only achievable, but highly attainable and successful. This morning as we look out over the remaining 12 days of December, I thought that some of these best practices of managing against the clock and to the project or to your quota might prove useful. For other ideas, check out our site for tactics at... https://www.derbymanagement.com/sales-productivity
Have a great day selling Today...12 days left!
CONFIDENTIAL SOUNDING BOARD
If at any time, you have a need for a confidential sounding board in business planning or for Sales or Marketing, just connect with me at any time. Text or email me, and I'll quickly set up a call. I'm a pretty good listener.
Obviously, no cost for a call or two; just an opportunity to listen intently and make a few recommendations based on decades of experience.
a bASIC law of physics -Time is finite!
- It can't be lengthened, shortened, bent, borrowed or stored!
- Nowhere is that more definitive as in Sales. The quarter ends, quota points on the board. Done!
- College the same way. The semester ends, grades are given, GPAs are calculated. Done!
At any university, a semester is about 13 weeks long with most classes meeting once a week, taking a total of 3 hours and bringing x number of credits depending on the university and the undergrad/grad level. Sounds like a long time, but then we need to mix in normal holidays, 3-day weekends, extended holidays, spring breaks, on-campus recruiting weeks and sometimes very short "winterships"...just to add to the confusion and the crush on time.
This Wednesday !
And so it was on Wednesday, that we held the last of our three hour "content classes" with guest speakers, Ashley McManus, a rock star alum from our course and now Marketing Director at Affectiva, and also our very close friend, Jamie Turner, author, professor, international speaker and blogger and star of the 60 Second Marketer, talking about the rapidly changing-by-the-minute-world of social. A great way to bring this semester to a close.
Also, on the last day of actual classes, I always provide my outgoing 30ish students with my thoughts on what comes next in the way of jobs, careers and business in general. These comments additionally sum up much of what we have been doing over the prior 13 weeks in what I call "the marketing of me" as we move back and forth between the world of applying sophisticated marketing expertise and tactics for their companies to doing the same for their first jobs next May or internships next summer. It all works!
Now, to finish the semester, the team has to complete their final presentations during the next two weeks and hand over their full marketing plans to the management at their companies. Six companies, five or six juniors and seniors on a marketing project team. The companies range in size from funded startups looking for full marketing plans to large corporations wanting to launch a new product or service into a new sector. Industries are very diverse ranging this semester from toys to cars parking to hospice to software in a variety of markets.
To make it all very real, management provides 40% of the course grades while I am my expert team of four TAs grade 60%. It all works!
If you are interested in applying for one of these semester-long marketing projects, just connect with me right away by text at 617-504-4222, email at jack@derbymanagement, or through LI, and I will send you the instructions and talk through any questions you might have. The syllabus and the projects go out to the new, already over-sold, class on December 26th. It is a very rewarding process on both sides of the zoom screen.
AS LONG AS WE'RE DISCUSSING TUFTS...
I have some gifted 2020 alums and many 2021 Seniors who are highly capable and are looking for entry level sales and marketing positions. My computer science majors are not having any difficulty in finding jobs, nor are my finance-oriented students who have been interning for the last two summers in Wall Street firms. Given the state of the current economic questioning, the same cannot be said for many of my other students and recent alums.
If you are considering hiring an entry-level person as...
- a marketing or sales intern part time for the spring semester and/or full time for the summer
- a full time marketing or sales person who graduated in May ( I have 2)
- a full time marketing person graduating with an MBA from BU in May.
- a full time marketing or sales senior graduating in December (I have 1)
- a full time marketing or sales senior graduating in May ( I have many)
Just connect with me since I have numbers of bright, hard-working, and driven individuals that I would highly recommend...all of whom, of course come with "The Jack Derby Seal of Approval" .
Have a great day selling today!
Please celebrate a very safe Thanksgiving !
CONFIDENTIAL SOUNDING BOARD
If at any time, you have a need for a confidential sounding board in business planning or for Sales or Marketing, just connect with me at any time. Text or email me, and I will quickly set up a call.
I'm a pretty good listener.
Obviously, no cost for a call or two; just an opportunity to listen intently and make a few recommendations based on decades of experience.
I've had the privilege of teaching at MIT and Tufts for 20 and 15 years respectively. The experience...
- Blends in perfectly with my other passion of consulting in sales, marketing and business planning
- Reminds me of just how much I still do not know, and my requirement to be a life-long student
- Provides me with continuing opportunities to catch up with and engage my alums.
With teaching every Wednesdays at Tufts, I always have a process (should not be surprising to anyone who knows me) to making sure that everything is in place since I well know by now that both time and students are unforgiving.
Tags: marketing effectiveness, marketing productivity, Tufts marketing projects, free marketing projects from universities, marketing plans, how to write a marketing plan, entrepreneurship, Tufts Entrepreneurship Center
20 years from now, you will be more disappointed by the things that you didn't do than by the ones you did do.
So, throw off the bowlines. Sail away from the safe harbor.
Catch the trade winds in your sails.
Explore! Dream! Discover!
Tags: sales boot camp, sales management boot camps, Tufts marketing projects, jack derby professor at Tufts, sales management productivity, creating trust in sales, Tufts Entrepreneurship, sales motivation
13 Weeks Later @ Tufts
- I start looking for new sales & marketing projects on 10/01 and 5/1
- The syllabus w/projects are sent out on 12/26 and 07/05
- 6 marketing & 4 sales projects for 2 very oversold courses
- 1 week later, the newbies need to tell me which project and why
- Bios are circulated to me and teams of 5-6 are formed
- Reading and research begins 30-45 days before class begins
- 13 weeks later, complete plans are presented to management
On the last day of the course in the last 15 minutes, I talk about, 'Jack's 3 Rules'
Rule # 1: Connections are Forever
Make all the connections that you possibly can. Cherish them. Treat each of them with extraordinary care. Store them, use them and communicate to them all of the time in LinkedIn, Twitter, FB and Insta. Never let those connections go stale and unused!
This week, I met with David K. in my office at Tufts. Haven't seen David, a brilliant product/market genius, president-level guy in 15 years since we sold EarCheck, a wonderful startup, founded by Sandra Kimball, where I was CEO and Dave was a critical part of our success. David's daughter is now at Tufts, and he found me when I made some recent noise at Tufts...which I often do, so he stopped by to chat.
Dave and I played the "whatever happened to..." game for 15 minutes, and he mentioned a critical person on our EarCheck team. While Dave was sitting there, I looked up that person on LI, and we talked about how important our success was due to that person.
Two hours later, I was talking to one of my seniors about a potential job. She mentioned the company, which seemed very familiar, and then I realized that the familiarity was because I had just pinged the company two hours before when David and I were reminiscing about "whatever happened to?". My student now has an interview next week with that long lost person, who is the president of that company.
In life, in business, in love and in family, cherish your connections!
Rule # 2: Learning is Consistently Continuous
Each semester-now 20 years at MIT and 10 at Tufts-I realize just how much I don't know.
At the end of every semester, I tell my students that everything which had been learned over the prior 13 weeks, is on that last day, obsolete.
Whether you're 21 or 33 (the age now of my oldest Tufts alums) or 43 or 53, to be in business at any level, I believe that you must consistently push yourself to learn more, to study more, and to test yourself all of the time.
I read a book a week, and in the summer often two. I'm fascinated by the intersection of technology in Healthcare and in Sales and Marketing, and I like nothing more than exploring new apps and platforms. My Summer Beach Bag is filling up quickly, and below you will find two new MUST READS if you want to push your own world of Sales & Marketing.
Tags: marketing projects, sales management effectiveness, Tufts marketing projects, student intern marketing projects, how to write a marketing plan, jack derby professor at Tufts, sales plans for 2018, Tufts Entrepreneurship
All about the team, a strong sales culture...and having fun
I was sitting in a board meeting at Brainshark yesterday and listening to Colleen Honan, the highly experienced and talented Chief Sales Officer, talk about activity planning. Colleen has all of the background, the years, and the depth of experience to truly be qualified as the head of sales of a leading tech company. She's disciplined in her approach, fluent in new processes and technology and unrelenting in her approach to sales coaching, sales planning, sales training while having fun at the same time.
So when I walked in to the headquarters in Waltham at 7:30 yesterday, I was not surprised to see the salespeople already at work planning out their activities for the day and getting in early morning calls. I was however, a bit taken back by the fact that one of the leading teams of 20 or so, was dressed in tuxes and gowns. And then I learned that Colleen had been talking to them about the Gatsby generation, which inspired this very hard working team of classic millennials to dress the part for the day. So very cool...and engaging...and being part cementing the team!
Tags: Tufts marketing projects, interns for marketing projects, sales leadership, Sales Hiring Perfectly, jack derby professor at Tufts, how to write a sales plan, sales management productivity, sales effectivness, sales plans for 2018
I live & work at the intersections of...
- The Company:
At the firm, we work diligently to bring 25% jumps in Sales and Marketing productivity to our clients.
- Tufts University:
Teaching the science, tools, technology and metrics of Marketing and Sales.
Most importantly, the teaching content of these courses is wound around 16 projects from real companies each year: 6 Marketing Plan projects in the spring, and 6 in the fall, plus 4 Sales Plan projects in the spring. As a result, I am always looking for new companies, which is the purpose of this blog...more in a couple of paragraphs
- Jobs Creation:
Connecting Tufts students to great jobs and opportunities!
This service began when a few students (Emerging Jumbos) would get hired by their marketing and sales project companies during the semester. Then, this process of creating connections easily expanded and quickly multiplied because I was able to open doors at companies like Hubspot, Brainshark, Fidelity, Amazon, Google, LinkedIn, Silicon Valley Bank, Facebook, Oracle, NetSuite, Microsoft, and tens and tens of other "Great Places to Work".
Of course, that initial seeding of my alums into those companies has over the years led to lots of semi-annual calls from me that start with "Hi, I need a favor and could you give some guidance to one of my current students."
- Everyone of my alums knows the deal when they get that first job...it's time to pay back, and at some time, they will get "I need a favor call".
The whole process works, and it has two wonderful consequences.
1. It opens doors that would otherwise be closed or, at best, would be very difficult to open.
2. It keeps me in constant contact with my alums in their career journeys
So, I was very pleased to receive last week, from Emani Holyfield, who now works in HR at Google (and is one of "My Personal Best Tufts Team" !) this video on The 8 Laws of Branding by Brian Tracy.
Brian Tracy (just a bit slow in his speech, but the guy is a genius and is well worth listening to for the full 8 minutes) focuses not on the generalities of "branding", but brings the meaning of this complex marketing word down to the street level of just what it takes for each of us to create great "Personal Brands".
This is just an excellent framework for anyone: student, intern, upcoming 2018 graduate, and also for the more experienced salesperson or manager looking to open that next chapter in their journey.
Ok, so now "The Pitch"
Remember those 10 companies I need for the upcoming spring semester?
6 Marketing Plan projects and 4 Sales Plan projects!
This is a picture of our 2017 "Art & Science of Sales" Team, held only in the spring. (I teach at MIT in the fall and can't juggle three courses). They totally knocked the cover off the ball this year!
What's the Value for You?
We're looking for complex marketing and sales projects from real companies in a variety of markets. What you receive is a trained consulting team of five or six juniors and seniors working for 13 weeks to provide everything from full marketing or sales plans with detailed research and implementable recommendations to whatever sub segments of a full plan that you might need for 2018. Some smaller companies come to us for full marketing or sales plans, while others want to focus on a specific product or a new market.
What's the Value for the Students?
- They learn "on the job", and at the street level, the realities of Marketing and Sales
- They take classroom academics and apply that content to the reality of increasing sales
- They interface frequently with management which builds their skills and confidence
So, if you are at all interested, just email me at firstname.lastname@example.org, and I will send you the detailed instructions on how to apply.
It is a superb opportunity with hundreds of satisfied companies and graduate!