To scale your business, you have to turn a trickle of sales into a steady, predictable stream of revenue. But that’s much easier said than done.
Only 1 in 10 professional marketers describe their lead generation efforts are "highly efficient and effective." For most business owners, that's simply not good enough.
At Derby Management we are big believers in constant education and focused networking to refine your skills, learn new strategies and grow professionally. We strive to provide our clients superior service through our own knowledge and experience since all of our team has sat in the chairs-just like you-as CEOs, heads of Sales and heads of Marketing of both startups and middle market companies in a wide variety of industries.
Companies face an enormous challenge trying to stay on top of marketing trends and finding new ways to increase lead generation. When working with our clients to develop their marketing strategy and/or write their marketing plan we are always working to determine how to reach the right target audience, with the right message and generate the most MQL's (Marketing Qualified Leads). One key strategy is always leveraging LinkedIn Groups to push out content to strategically targeted groups. This is a great way for companies to use existing content like blogs, white papers, Press Releases and push them out to the right audiences to increase lead generation.
Saturday morning found me at the Winhall General Store in downtown Bondville, Vermont (pop. 647) talking with Red, who was out reading the Brattleboro Reformer on the front porch bench, along with his yellow lab, Blue.
Another perfect day in paradise, and for me a perfect day to "get things done". "Getting things done", is what promoted me on Friday afternoon to load up the car with cats, equipment, bags of Home Depot garden rocks, and, most importantly cases of cheap red wine, and make the trek from the NH beach to the VT mountains.
The Rhythms of Life...and Sales
This time of year, that phrase of "What's up for the summa'?" jumps into our vocabulary whether we want it to or not. It's the natural rhythm of the seasons, and, right now, with the catalyst of hotter weather and the kids being out of school, that rhythm pushes us into figuring out exactly what we're going to be doing over the next 10 weeks.