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Derby Management, Box 171322, Boston MA 02117
My favorite sales planning guy is Sun Tzu, the noted Chinese warrior who revolutionized the science and art of warfare and created many of today's formal aspects of waging battle. Still taught at West Point, General Tzu's The Art of War, is an insightful treatise on the benefits resulting from careful planning in warfare. By the way, this is also a great book for your sales managers to read as background material as they set out to create their 2011 sales plans.
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