I live & work at the intersections of...
- The Company:
At the firm, we work diligently to bring 25% jumps in Sales and Marketing productivity to our clients.
- Tufts University:
Teaching the science, tools, technology and metrics of Marketing and Sales.
Most importantly, the teaching content of these courses is wound around 16 projects from real companies each year: 6 Marketing Plan projects in the spring, and 6 in the fall, plus 4 Sales Plan projects in the spring. As a result, I am always looking for new companies, which is the purpose of this blog...more in a couple of paragraphs
- Jobs Creation:
Connecting Tufts students to great jobs and opportunities!
This service began when a few students (Emerging Jumbos) would get hired by their marketing and sales project companies during the semester. Then, this process of creating connections easily expanded and quickly multiplied because I was able to open doors at companies like Hubspot, Brainshark, Fidelity, Amazon, Google, LinkedIn, Silicon Valley Bank, Facebook, Oracle, NetSuite, Microsoft, and tens and tens of other "Great Places to Work".
Of course, that initial seeding of my alums into those companies has over the years led to lots of semi-annual calls from me that start with "Hi, I need a favor and could you give some guidance to one of my current students."
- Everyone of my alums knows the deal when they get that first job...it's time to pay back, and at some time, they will get "I need a favor call".
The whole process works, and it has two wonderful consequences.
1. It opens doors that would otherwise be closed or, at best, would be very difficult to open.
2. It keeps me in constant contact with my alums in their career journeys
So, I was very pleased to receive last week, from Emani Holyfield, who now works in HR at Google (and is one of "My Personal Best Tufts Team" !) this video on The 8 Laws of Branding by Brian Tracy.
Brian Tracy (just a bit slow in his speech, but the guy is a genius and is well worth listening to for the full 8 minutes) focuses not on the generalities of "branding", but brings the meaning of this complex marketing word down to the street level of just what it takes for each of us to create great "Personal Brands".
This is just an excellent framework for anyone: student, intern, upcoming 2018 graduate, and also for the more experienced salesperson or manager looking to open that next chapter in their journey.
Ok, so now "The Pitch"
Remember those 10 companies I need for the upcoming spring semester?
6 Marketing Plan projects and 4 Sales Plan projects!
This is a picture of our 2017 "Art & Science of Sales" Team, held only in the spring. (I teach at MIT in the fall and can't juggle three courses). They totally knocked the cover off the ball this year!
What's the Value for You?
We're looking for complex marketing and sales projects from real companies in a variety of markets. What you receive is a trained consulting team of five or six juniors and seniors working for 13 weeks to provide everything from full marketing or sales plans with detailed research and implementable recommendations to whatever sub segments of a full plan that you might need for 2018. Some smaller companies come to us for full marketing or sales plans, while others want to focus on a specific product or a new market.
What's the Value for the Students?
- They learn "on the job", and at the street level, the realities of Marketing and Sales
- They take classroom academics and apply that content to the reality of increasing sales
- They interface frequently with management which builds their skills and confidence
So, if you are at all interested, just email me at firstname.lastname@example.org, and I will send you the detailed instructions on how to apply.
It is a superb opportunity with hundreds of satisfied companies and graduate!
sales and marketing best practices,
Tufts marketing projects,
Tufts ELS program,
Tufts Gordon Institute,
jack derby professor at Tufts
When I grew up in Greater Boston, we had one "device" in the house, and that was one AM radio in my parent's bedroom. No Internet? We would never have even been able to comprehend the concept. No, no Internet. In fact, no TV.
Last week was Not a time for sleep!
In addition to my two "day jobs" of running our firm in Boston and teaching at Tufts, I spent hours and hours last week preparing for and then actually voting in my quirky little NH seacoast town.
More than anything else, standing out in the 35 degree Tuesday morning cold at 8:00 AM while waiting in line and sharing free coffee and hand made pastries from the local PTA, once again, I realized that this election process is a true testament to both "The American Way",...and also why New Hampshire is lovingly labeled "The Live Free or Die State".
All of this may not be perfect, but, it sure works more than the alternatives. Both the running of the country and the running of our businesses are fueled by growth, and it's time to put the election process behind us and get back to growing our companies.
We just finished an assignment working with Paul and Craig, two solid, heavily experienced serial entrepreneurs who have developed breakthrough technology turning really big food waste (think food prep locations for major supermarket chains, universities and prisons, for examples) into small wafers that can be used as organic fertilizers. Great technology, superb ROI and heavily experienced entrepreneur owner managers attempting to change the world due to a major problem because...
Lots happening this week...
- For the firm, it's end of the month and end of the quarter-just like our customers, we're scrambling
- Sales are strong, but we're always looking for more
- Added John Routhier as a senior partner...wicked strong background in sales and marketing
- Personally feeling superb and just started jogging...well, kind of jogging
- ...and this week, I just completed my annual MGH checkups from my PCP, cardiologist and other specialists. Back to back days, multiple tests...over and done with. All good!
It's such a privilege to live in cities like Boston, New York, Dallas, and many others where one has such an incredible concentration of excellent, world-class healthcare. After a couple of "situations" during the last couple of years, it's very reassuring to know from my buddies at MGH that everything on the health front is A-OK!
We all live in very time-consuming and high-pressure environments working very hard to balance our careers and personal lives, so having the quiet knowledge that everything is A-OK medically is more than a little comforting.
As a result of all of this personal process of questioning, probing, listening and testing, I thought that I would do the same with the business, which led to us sitting down this week to analytically take a snapshot of the business
Looks like it's going to be a great weekend!
Most importantly, we all need to take a few minutes and remember just what Memorial Day is all about.
I, as all of you, have strong feelings about this day, and it's very important to remember why the day was created and the critical essence of what it's all about.
Hopefully... "we will go to war no more".
how to brand
The numbers are in....
I've been roaming the sales cubicles of lots of companies most of last week and this. Probably 20 plus companies in 10 work days. Opening doors into the heads of heavy-hitter sales leaders along with young, hard working BDRs. Asking the tough questions of hard-charging, get-out-of-my-way 35 year olds and also to a few 55 year old trail-beaten veterans who still hang on to "the old days" of relationship selling.
What's an Event? What's an Activity?
Today's my birthday.
I was born at 10 minutes past midnight in Chicago's Cook County Hospital in a blue collar, South Side neighborhood of meat cutters and steelworkers and the home of my first generation Polish grandparents. Wonderful people and wonderful memories that I still remember today since they were most often wrapped around events surrounding birthdays, Catholic holy days, marriages and funerals. All of these events are for me indelibly marked through emotions, the rituals of the church, and, of course, being Polish, the smells and kitchen sounds of unbelievable food piled high on huge oaken dining room tables.
Saturday mornings are always perfect...
- up later at 5:00 AM, not my usual in-week ritual of 3:15 to get into Boston early
- Keurig's KenyanAA in my favorite Orvis cup
- most non-winter weekends, walk up from the NH beach to my office in the studio
- during VT winter weekends, same regimen, just keep an eye on the time since the lifts open at 8
Typically, uncluttered time, with only a customer project or two to complete by the end of Sunday, and, most importantly, it's my time to think, to plan out the week or the month ahead by taking just a couple of hours to view the world from 100 feet off the deck.
improved sales management,