Looks like it's going to be a great weekend!
Most importantly, we all need to take a few minutes and remember just what Memorial Day is all about.
I, as all of you, have strong feelings about this day, and it's very important to remember why the day was created and the critical essence of what it's all about.
Hopefully... "we will go to war no more".
Looks like it's going to be a great weekend!
Interesting article in The WSJ yesterday. If you have a subscription, you'll find it HERE.
Here's the premise...
Folding laundry frustrates most everyone. Makers of consumer products, feel the same way.
“We’re constantly thinking about it,” says Jennifer Schoenegge, general manager of General Electric Co.’s appliance brands. Engineers at the maker of washing machines and other kitchen appliances have joked with her that the solution is a butler, Ms. Schoenegge says. “We haven’t cracked that nut yet.”
Folding laundry stubbornly remains a job done by hand, item by item. It is a Holy Grail for inventors who have seen billion-dollar industries created from products that solve chores such as washing and drying clothes, scrubbing dishes and cleaning floors.
There are some new products, even machines that will fold overnight for anyone willing to part with money and floor space. Meanwhile, marketers are studying the habits consumers don’t often admit to.
So, a couple of comments and related questions..
- I often get a comment from new (or old and tired) salespeople that selling, and the world of Sales is frustrating. My belief is, if that's truly the case, then maybe the job is not the right job, or that person is not keeping up with training on today's selling skills, today's technologies and today's "new & improved" selling processes.
When's the last time you took an advanced sales training course either in a personal selling skill or two, or in your CRM platform and its apps?
- Sure, Sales can indeed sometimes be "frustrating" when we lose that single opportunity that we were forecasting at a very high probability and could almost count the numbers on the commission check, but for every one "frustration", my equation is there are at least ten more "exciting adventures".
What's your Frustration Equation in Sales?
I get very frustrated at stupid telemarketers and spam emails, both because they interrupt me and waste my time even if it's just to delete their messages, but also because they're using antiquated Outbound techniques that have been proven time and time again to be both ineffective and very inefficient. Don't get me started on trade shows!
What's your percentage of operating use between Inbound & Outbound? Mine's 40/60 in terms of dollars, when I include client dinners and our two annual CEO events. Other than that, it's all Inbound.
What's your most frustrating chore?
Mine is definitely not laundry! It is food shopping, and in spite of my being a techy kind of guy and although there are lots of interesting online apps for food delivery, I still find myself pushing carts down the aisles in Market Basket every weekend. Ugh! Really frustrating. There's got to be a better way. When I lived in the city years ago, Peapod was superb! Try to get any delivery at the NH beach of anything is very, very frustrating.
Let us know... "What's yours?"
IT's time to TUNE UP YOUR OWN BUSINESS & MARKETING PLANS
Also, since you're now deep into Q2, you just may want to put aside a day during the next two weeks to refine and update your 2016 Business Plan, or at least your 2016 Sales and Marketing Plans. To get you started, click here and receive a downloaded copy of our Writing the Winning Business Plan, 2016 edition.
Another opportunity for preparing now for Q4 is to do the same type of "relook" at the basics of your 2016 Marketing Plan after reviewing our ebook on "How to Write a Marketing Plan". This consists of mostly solid basics and tactical structure stuff...which just might be the perfect thing to do right now before you dive too deeply into Q3.
...and, of course, if you just want to talk through some of where you are right now and use us as a confidential sounding board...or do a short Whiteboarding Session with any of us, just email me, and we will work out a convenient schedule.
Derby Management...for 25 years
-Sales & Marketing Productivity Experts
-Business & Strategy Planning Specialists
-Senior Management Coaches for CEOs & VPs
Box 171322, Boston, MA 02117
Jack's Cell: 617-504-4222
"I'm not old enough yet to play golf"
At the tender young age of whatever I am, I keep saying that "I'm not old enough yet to play golf". That somewhat "too cute" comment, especially at the age of whatever I am, is also just a bit too sarcastic even for me, so I've dropped that phrase in response to the frequent question, "Do you want to join us for golf this weekend?"
It doesn't matter whether you're a Democrat or a Republican; we are now faced with an interesting management problem.
13 Weeks of marketing classes ended yesterday at Tufts...
- The semester's 16 page syllabus was sent out on December 27th
- Along with five complex, semester-long, corporate marketing projects
- Five teams were formed around each project requiring research and full marketing plans
- We tackled three HBR cases studies during the first four weeks
- We took field trips to Hubspot & Brainshark to learn their platforms
- We learned blogging, keyword definitions, content construction...and a lot more
- We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools
Over the years, maybe as a result of age, maybe due to my Peace Corps years living in Tanzania, or just maybe as a result of all of the stories about antibiotic superbugs in hospitals, I've been pretty careful about washing my hands. I mean, not compulsive-careful, but certainly I've become "highly aware" of the problem, and I never pass up a good buy at Home Depot for antibacterial soap or disinfecting Clorox wipes. Just good healthcare basics, plus I see, up close and personal every day, the debilitating affects of contracting hospital superbugs in my wife's Rheumatoid Arthritis, MRSA and auto-immune diseases which occurred as the result of a hospital-borne infection following a surgery 20 years ago.
The numbers are in....
I've been roaming the sales cubicles of lots of companies most of last week and this. Probably 20 plus companies in 10 work days. Opening doors into the heads of heavy-hitter sales leaders along with young, hard working BDRs. Asking the tough questions of hard-charging, get-out-of-my-way 35 year olds and also to a few 55 year old trail-beaten veterans who still hang on to "the old days" of relationship selling.
Tufts University $100K New Ventures Competition
The business plan pitches were Wednesday, and the awards were made last night. This year yet another company, Mimir Insights, with several of my marketing Alums won the top prize in High Tech. This is what real entrepreneurship...at the street level...is all about. Congratulations to all of the entrepreneurs!!!!
Back in the day, you probably remember your mother warning you about making sure that you were wearing clean underwear "because if you're in an accident, and they bring you to the hospital, then, you want to make sure that you don't have dirty underwear". I must admit I didn't think about this a lot during my various ER experiences of broken bones after falling off my bike or crashing into trees while learning to snowboard. Actually, there never seemed to be any checklist at the ER asking about the health or even the cleanliness of my underwear.