It's that time of year again...
In the rhythm of the seasons, we're right now at the peak of leaf-peeping time here in New England. This afternoon, I'm headed to my little (population 697) town of Bondville in Vermont along with hundreds of buses from Iowa, Indiana and everywhere else just to get a glimpse of fall color.
Long ago, I learned from 'The Boys on the Bench' down at the Winhall General Store that the month of October is known as "the money month" by the locals around all of the resort towns in Vermont.
A good example of the quirkiness of Vermonters (me being a 7th generation Vermonter and a perfect example of quirky) is the fact that the Winhall General store is directly across the street from the Bondville Post office. Vermont calls my town "Winhall", while the federal government calls it "Bondville". Only in Vermont!
SEO (Search Engine Optimization) is a hot topic right now, and for good reason. Despite how important it is to nearly every business, most people don't know what it is or how it is relevant to their company. If you fall into this category, fear not! We have created an easy-to-read SEO overview to explain the basics, so read on to learn about why you need to improve your website's SEO now!
As a sales pro, what am I really selling?
Is it my shiny new bag of beads? Maybe, assuming it's really, really shiny...at least for a while
Every company is looking for ways to increase revenue and decrease costs. Unfortunately a lot of times marketing is looked at more as a line item or the executive team doesn't know what questions to ask in order to ensure they are getting the right ROI from their marketing team to increase revenue.
Fall has officially begun, and we're deep into it already
Summer's gone with a snap of the fingers and a turn of the page of the calendar with lingering self promises that "next year, I'm going to plan my schedule better."
Good luck on that btw...
Companies are realizing that creating content to generate leads, nurture leads and help educated buyers is an essential part of business. The problem is they don’t know what content to write or have content and “hope” someone sees it. Unfortunately a blog isn’t like the movie Field of Dreams and if you build it they will come. A wise VP of Sales once told me hope isn’t a strategy. With thousands of companies moving to platforms like Hubspot as part of their Marketing “plan” it is essential the right strategy to optimize your content and ensure that your Marketing Department isn’t just creating content but adding value by generating more leads, creating a shorter sales cycle and increasing revenue.
This week began with a Monday front page Wall Street Journal article that started with the comment...