Being a disciple of the high priests of David Meerman Scott, the guys at Hubspot and the gurus of Jamie Turner, Mike Troiano, Dan Tyre and Mike Volpe over the past decade, I'm an Inbound Marketing kind of guy!.
Tags: Tufts Entrepreneurship, sales motivation, creating trust in sales, sales management productivity, inbound, interns for marketing projects, Tufts internships, testimonial, Tufts Entrepreneurship Center
Vermont's Marketing in the Fall
25% of Vermont's tourist dollars come as a result of four weeks during the leaf-peeping season from caravans of busses out the Midwest and outright commercialism of marketing and selling everything that is the essence of Vermont.
To the left is a picture from last weekend taken from my dirt road 'bout half a mile from my house. Doesn't get Vermont-better than this in terms of the beauty that is the fall...and the tourist dollars that come rolling in as a result.
When I became the Director of the Tufts Entrepreneurship Center, one of the Center's professors, a great guy and a superb instructor noted in our first faculty meeting "since you are the oldest..." , at which time, I jokingly cut him off, and he quickly course-corrected to point out... "I meant, you've been teaching here the longest".
I've also realized during the last six months through Tufts' very unique perspective on entrepreneurship, innovation and research, that age has its benefits.
Maybe it's just the calendar as we race into March especially today sandwiched between the weekend nor'easter and tomorrow's nor'easter. Hard to believe that I was out raking in the NH yard in the sun on Sunday morning. Harder to believe that I was raking seaweed out of the grass after these waves went way over the seawall and closed the roads.
Maybe it was the bright 50 degree, sunny days just two weeks ago. "In-Like-a-Lion" March lives up to its reputation this week
All I know is that just three months from now, Memorial Day marks the beginning of the summer, and the summer means the beach, and the beach means mega-reading and mega-writing.
Nothing better for me, my psyche, my health and my curiosity than taking my overloaded beach bag out early on a Saturday morning and opening up a book about sales or marketing and taking out my writing tablet.
Each summer, I also use the time on the beach to rewrite our 115 page Writing the Winning Business Plan and our 50 page Writing the Winning Marketing Plan. If you want copies of either of these, just click on below. Actually, if you do read these now, and you have ideas or comments, just let me know, and we will make sure that we will add those comments if we can and give you attribution, as you will note in the front of the Writing the Winning Business Plan book
Yikes ! The first full week of February already ?!?!
- How are those New Year's Resolutions doing?
- What about those personal changes you've been thinking about?
- If you wrote down "be a better sales leader", do you now have a plan?
When he was CEO of GE, Jack Welch wrote:
"The world will not belong to managers of those who can make the numbers dance. The world will belong to passionate, driven leaders-people who not only have enormous amounts of energy, but who can energize those whom they lead."
I've had the privilege of knowing Marijo McCarthy for 30+ years, so I was very pleased when I received an email from her following last week's blog.
A gifted lawyer at the firm of Widett and McCarthy, she and I and another 20 plus small business entrepreneurs breathed new life into SBANE, "The Smaller Business Association of New England", (now, rebranded to The New England Business Association" ) back-in-the-day. Led by Julie Scofield, the powerful Executive Director of the association, SBANE was placed squarely on the map in New England as "THE" place to be for small business.
Not tech or specific market focused, but just "meat-and-potatoes" small businesses run by rock solid women and men who came together to share best practices and consistent networking...on steroids.
Back-in-the-day, SBANE was all about the basics of business networking, education in what it takes to run a small business successfully, and superb connections from trusted referrals.
What would that be?
- Would it be to make more calls? Close more deals?
- Travel more? Or actually, travel less?
- Hire managers and salespeople more quickly and with few mistakes?
- Plan my time better for the week or for the month or quarter?
It looks like 2018 will be a year of significant change for me, so while all of the bullets above are actually pretty good ideas, and while I can always do better, my one resolution is both simpler and more complex. Simple, because it actually is, but, more complex because I always want to express my opinion, when in fact, I should just shut up, not speak and listen much more completely.
If there is one lesson in Sales that I've learned this year, it is not to overthink things !
Success in life and in Sales is all about providing the real value that your partners need and want.
If we focus at this time in this magical Christmas season in practicing just one belief, one skill, and one love for the year ahead, we will all be better salespeople, and, most probably, just better people.
It's come down to this...
- Today through Friday...still pretty good selling days !
- Next Monday, of course, is Christmas, so enjoy !
- As far as next Tuesday's concerned, everyone's traveling either here or there !
- And, then Wednesday-Friday, might be good for you, but most buyers have checked out !
The Blue Skies of Hope & The Valley of Reality
So, just to be conservative in our planning and quickly adjust our heads, and most importantly, our time this week, let's set out this Monday morning figuring that there are only five days to demonstrate our ability to bring in our forecasted deals and punch the ticket to go to President's Club in February.
Which means, we need to plan every call and every activity this week and not get distracted by, or totally lost in "the blue skies of hope".
- Forget about the Bluebirds
- Don't waste a lot time on brand new leads
- Just focus on the bottom of your current funnel