Tags: Sales Management Best Practices, sales management, sales coach, sales planning, sales producitivity, business tools, business planning, business plans, The Competitive Edge, writing a business plan
Too often we business types roll our eyes to the ceiling when we think about academia. Our images of university life immediately flash back to our own college days, but that image has little to do with the reality of university life today.
Today, college students are wicked bright, very hard working and highly focused on jobs, careers and the social impact of making a difference in the lives of others. As a group, current students and alums for the past eight or ten year are a massive category with huge numbers, but they also have far less spending power due to the very high cost of housing in general and the massive student debt that they carry.
Of course the announcement of the beginning of Spring brings out all of that amorphous stuff about rebirth, awakening and new growth. For me, after all of these springs, I'm sure that those touchy feelings also exist somewhere neatly filed in some dusty corner of my brain right alongside my desire to look for the first robin. Not really !
Tags: sales management boot camp, how to write a business plan, writing a business plan, business planning meetings, Making Tough Choices, jack derby professor at Tufts, sales effectivness, sales motivation, Tufts Entrepreneurship Center
Being a disciple of the high priests of David Meerman Scott, the guys at Hubspot and the gurus of Jamie Turner, Mike Troiano, Dan Tyre and Mike Volpe over the past decade, I'm an Inbound Marketing kind of guy!.
Tags: testimonial, Tufts internships, interns for marketing projects, inbound, sales management productivity, creating trust in sales, Tufts Entrepreneurship, sales motivation, Tufts Entrepreneurship Center
Vermont's Marketing in the Fall
25% of Vermont's tourist dollars come as a result of four weeks during the leaf-peeping season from caravans of busses out the Midwest and outright commercialism of marketing and selling everything that is the essence of Vermont.
To the left is a picture from last weekend taken from my dirt road 'bout half a mile from my house. Doesn't get Vermont-better than this in terms of the beauty that is the fall...and the tourist dollars that come rolling in as a result.
When I became the Director of the Tufts Entrepreneurship Center, one of the Center's professors, a great guy and a superb instructor noted in our first faculty meeting "since you are the oldest..." , at which time, I jokingly cut him off, and he quickly course-corrected to point out... "I meant, you've been teaching here the longest".
I've also realized during the last six months through Tufts' very unique perspective on entrepreneurship, innovation and research, that age has its benefits.
Maybe it's just the calendar as we race into March especially today sandwiched between the weekend nor'easter and tomorrow's nor'easter. Hard to believe that I was out raking in the NH yard in the sun on Sunday morning. Harder to believe that I was raking seaweed out of the grass after these waves went way over the seawall and closed the roads.
Maybe it was the bright 50 degree, sunny days just two weeks ago. "In-Like-a-Lion" March lives up to its reputation this week
All I know is that just three months from now, Memorial Day marks the beginning of the summer, and the summer means the beach, and the beach means mega-reading and mega-writing.
Nothing better for me, my psyche, my health and my curiosity than taking my overloaded beach bag out early on a Saturday morning and opening up a book about sales or marketing and taking out my writing tablet.
Each summer, I also use the time on the beach to rewrite our 115 page Writing the Winning Business Plan and our 50 page Writing the Winning Marketing Plan. If you want copies of either of these, just click on below. Actually, if you do read these now, and you have ideas or comments, just let me know, and we will make sure that we will add those comments if we can and give you attribution, as you will note in the front of the Writing the Winning Business Plan book
Yikes ! The first full week of February already ?!?!
- How are those New Year's Resolutions doing?
- What about those personal changes you've been thinking about?
- If you wrote down "be a better sales leader", do you now have a plan?
When he was CEO of GE, Jack Welch wrote:
"The world will not belong to managers of those who can make the numbers dance. The world will belong to passionate, driven leaders-people who not only have enormous amounts of energy, but who can energize those whom they lead."