Fear & Hope?  What can I do?

Posted by Jack Derby, Head Coach on Fri, Mar 06, 2020

In a time of fear and concern regarding the personal and business impact of the COVID-19 virus, where do I turn? 

My recommendation is listen only to the experts! 

If I listen to most radio channels or watch David Muir on the evening news, in all respect, I don't know whether I should immediately drive to my Vermont bunker up on the ridge and hunker down with my six months of rations, or merely drive to Home Depot and pick up more antiseptic wipes. 

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Tags: sales planning meetings, sales success, value propositions, Sales Hiring & Onboarding, how to write a sales plan, creating trust in sales, 2020 sales plans, writing sales plans, sales readiness

Most sales "training" is a waste of time

Posted by Jack Derby, Head Coach on Fri, Feb 21, 2020

Good morning!  looks like a great Friday coming into a sunny weekend!

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Tags: sales planning meetings, sales forecasting, Sales Hiring & Onboarding, sales management plans, sales effectivness, sales motivation, 2020 sales plans, writing sales plans, sales readiness

I'm a brand...and so are you!  3 steps to enhance that brand!

Positive or negative, emphatic or weak, powerful or not, you and I are brands!  

The fact that you're reading this post means that you have already defined some level of brand for me.
  • It could be the Professor Guy, the Vermont Guy, the Sales & Marketing Guy, the NH Surfing Guy, the management consultant guy...or someone else.  The fact is that when you read this post, which now has close to 10,000 subscribers, or you connect with me by phone, text or email, immediately, for a few synapses of a few seconds, you've defined me as a brand.
  • Similarly, for that instant when we do connect, I immediately associate a defined brand for you.  First, for a few milliseconds, I immediately categorize you as a student, a customer, a partner, a prospect or an investment, and then in that same instant, I picture (not really an image, but a composite video blur of a photo, a voice, a job, and an attribute into a definition of you as a brand.

What's the largest selling cereal in the U.S.?

Even with cereal sales slightly declining, Cheerios again and again, tops the list in market share with a strong commanding need.  Even though the specific sub-brand of Honey Nut Cheerios leads the overall family of the various Cheerios brands, in general, the brand reaction that we all instantly make follows a connected chain of links that leads to their well marketed value proposition...

- Cheerios is made from oats
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Tags: branding plans, how to write a marketing plan, how to brand, Sales Hiring & Onboarding, marketing planning, sales management productivity

Always be interviewing...the simple secret to Sales Management Success!

Posted by Jack Derby, Head Coach on Fri, Oct 13, 2017

Forget "ABC" - "Always be Closing". 

It's old school, offensive and counter to what we should be doing as salespeople, which is to sell value and create trust with our prospects and customers, and not force them to close. 

According to Karen Penticost, VP of Strategic Development at Envision Technology Advisors, who was part of the management team working with us at our Sales Management Boot Camp at the MIT Endicott House last week, we should...

"always be interviewing"

 

When asked why, Karen's responses were...

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Tags: Sales Best Practices, Sales Management Best Practices, improving sales productivity, Sales Hiring Perfectly, Sales Hiring & Onboarding

In Sales, it's about "Energy"-3 Tactics to Hiring the Best

Posted by Jack Derby, Head Coach on Fri, Oct 06, 2017

JUST What is ENERGY?

For such an important and critical word, "Energy" is defined in the dictionary as a noun with the unemotional description of "the capacity for vigorous activity".

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Tags: Sales Management Best Practices, Sales Hiring Perfectly, Sales Hiring & Onboarding