Selling is rarely frustrating.  Frustration?  How about folding laundry!?

Posted by Jack Derby, Head Coach on Fri, May 20, 2016

Interesting article in The WSJ yesterday.  If you have a subscription, you'll find it HERE.

Here's the premise...

Folding laundry frustrates most everyone. Makers of consumer products, feel the same way.

“We’re constantly thinking about it,” says Jennifer Schoenegge, general manager of General Electric Co.’s appliance brands. Engineers at the maker of washing machines and other kitchen appliances have joked with her that the solution is a butler, Ms. Schoenegge says. “We haven’t cracked that nut yet.”

Folding laundry stubbornly remains a job done by hand, item by item. It is a Holy Grail for inventors who have seen billion-dollar industries created from products that solve chores such as washing and drying clothes, scrubbing dishes and cleaning floors.

There are some new products, even machines that will fold overnight for anyone willing to part with money and floor space. Meanwhile, marketers are studying the habits consumers don’t often admit to.

So, a couple of comments and related questions..

  • I often get a comment from new (or old and tired) salespeople that selling, and the world of Sales is frustrating.  My belief is, if that's truly the case, then maybe the job is not the right job, or that person is not keeping up with training on today's selling skills, today's technologies and today's "new & improved" selling  processes. 

    When's the last time you took an advanced sales training course either in a personal selling skill or two, or in your CRM platform and its apps?
  • Sure, Sales can indeed sometimes be "frustrating" when we lose that single opportunity that we were forecasting at a very high probability and could almost count the numbers on the commission check, but for every one "frustration", my equation is there are at least ten more "exciting adventures". 

    What's your Frustration Equation in Sales?

I get very frustrated at stupid telemarketers and spam emails, both because they interrupt me and waste my time even if it's just to delete their messages, but also because they're using antiquated Outbound techniques that have been proven time and time again to be both ineffective and very inefficient.  Don't get me started on trade shows!

What's your percentage of operating use between Inbound & Outbound?  Mine's 40/60 in terms of dollars, when I include client dinners and our two annual CEO events.  Other than that, it's all Inbound. 


Final Question...

What's your most frustrating chore? 

Mine is definitely not laundry!  It is food shopping, and in spite of my being a techy kind of guy and although there are lots of interesting online apps for food delivery, I still find myself pushing carts down the aisles in Market Basket every weekend.  Ugh!  Really frustrating.  There's got to be a better way.  When I lived in the city years ago, Peapod was superb!  Try to get any delivery at the NH beach of anything is very, very frustrating.

Let us know... "What's yours?"

......................

IT's time to TUNE UP YOUR OWN BUSINESS & MARKETING PLANS

Also, since you're now deep into Q2, you just may want to put aside a day during the next two weeks to refine and update your 2016 Business Plan, or at least your 2016 Sales and Marketing Plans.  To get you started, click here and receive a downloaded copy of our Writing the Winning Business Plan, 2016 edition.

Another opportunity for preparing now for Q4 is to do the same type of "relook" at the basics of your 2016 Marketing Plan after reviewing our ebook on "How to Write a Marketing Plan". This consists of mostly solid basics and tactical structure stuff...which just might be the perfect thing to do right now before you dive too deeply into Q3. 

...and, of course, if you just want to talk through some of where you are right now and use us as a confidential sounding board...or do a short Whiteboarding Session with any of us, just email me, and we will work out a convenient schedule.

Good Selling!  

   

 

 Head Coach  

 Derby Management...for 25 years
 -Sales & Marketing Productivity Experts
 -Business & Strategy Planning Specialists
 -Senior Management Coaches for CEOs & VPs

 Box 171322, Boston, MA 02117
 Jack's Cell: 617-504-4222 

     



Read More

Tags: selling, Sales quota, sales jobs, sales culture

Your Sales Team is EVERYTHING!

Posted by Jack Derby, Head Coach on Thu, Dec 10, 2015

My Marketing Course at Tufts is quickly winding down with the first of the exam days yesterday afternoon. For the last 13 weeks, six teams of five very talented students have labored, learned, questioned, and, most importantly, collaborated on very complex marketing projects given to them by six companies at the beginning of July.  

Presentations were made to the senior management of three of the companies yesterday, and the same will happen next Wednesday with the last three companies.  Basically, every piece of marketing content, strategy and tactic that was taught over the semester has been incorporated into these marketing plans complete with market and competitive research, primary inbound and outbound strategies and a host of carefully planned and budgeted tactical recommendations.  

Lots of very hard work, a number of speed bumps and surprises, like the unplanned acquisition of one of the companies mid-semester, but overall, very successful both for the companies in that they've received marketing deliverables that would have cost them thousands, and for the students, who have been paid both in real world experience and in grades.

Read More

Tags: sales, sales management, sales management coach, selling, improved sales management, sales plans

You Have Only One Opportunity to Close

Posted by Jack Derby, Head Coach on Tue, Nov 24, 2015

 

Read More

Tags: sales, sales planning, selling, selling skills

Do You Believe that Luck Counts in Sales?

Posted by Jack Derby, Head Coach on Fri, Nov 20, 2015
Earlier, I wrote a blog about "Luck & Sales".  


No Such Thing as Luck in Sales

As we now face down the critical, last six weeks of the year, it's important for all of us as Sales Warriors to remember that... There is no such thing as luck in the profession of Sales.


The Patriots kick in the last six seconds last Sunday had nothing to do with luck.

That last precision march down the field ending in the perfectly-placed 54 yard kick was all about consistent and dedicated training, nerves of steel and a unrelenting drive of the team to win.

In the world of Sales, orders will be won and lost during these last 22 days of the year solely on the basis of our skills training, our prepping and working on the weekends, our consistent use of every account management and planning tactic that we currently have in our toolboxes, and finally on utilizing every possible connection we have in our individual networks.  Classic blocking and tackling in the game of Sales!  

Over the next 22 days, this is when everything must come together perfectly

  • All the training, the videos and the practice sessions
  • All the value propositions and the rest of your marketing tools 
  • All the embedded sales process tools and their related technologies

Luck would be nice, but it ain't gonna happen.

Nothing but experienced skills, detailed account plans, full force time-management practice and 12 hour days. Luck would be nice, but it ain't gonna happen.  My experience is that luck actually never happens when you need it, which is why we call orders that surprise you and fall out of nowwhere, "Bluebirds". They come and go and you're always amazed and thankful that they happen, but they never occur when you're up against a quota deadline. 

When I wrote the blog about luck a few months ago, my dedication to the formality of planning and, in fact, my addiction to "over-planning" was heightened by comments the blog received from a number of sales and business leaders that I have come to greatly admire over the years.

  • "One of my favorite sayings:   'you create your own luck' ”.
    Paul Frascoia, CEO
  • Luck is what happens when preparation meets opportunity,” a quote attributed to Lucius Annaeus Seneca, a Roman Stoic philosopher. 
    Bob Flaherty, CEO
     
  • Your article reminds me of a quote from Jack Nicklaus.  Someone asked him how much luck played into winning a tournament.  He replied, "You know, it's funny.  The more I practice, the luckier I get." Arnie Greenfield, CTO
  • I'm not a big believer in getting lucky with sales. I am a big believer in good timing and sales. I suppose they might be similar in that a combination of skills plus high levels of activity will eventually lead to events that result from good timing. So not sure luck is involved when a prospect lives through an event that finally makes them think about your solution. To me it's more about good timing resulting from skillful relationship building combined with high levels of activity, leading to "hey, thanks for the call, we were just thinking about you", type of good timing responses.   
    Ray Bixler, CEO
  • Two comments came to mind while reading this post: 
    1 - Hope is not a strategy
    2 - luck is where preparedness meets opportunity. 
    Art Brault, VP Sales.
  • Luck does come in to play in a major way in sales, as in a group of factors that you have no control over. How you sell lets you control how much of an effect luck has on the outcome.
    (1) Cold calling- all luck, just a numbers game
    (2) Consultative selling increases the odds dramatically of the Luck being good.   
    Rob Turbett, CEO
  • Years ago, a fairly close friend told me that my success and good fortune in life had come from my being “lucky.” I responded that no one is simply lucky and that you have to put yourself in the path of luck, in order to benefit from it if/when it comes and that you cannot sit around and wait for the phone to ring or for luck to happen.
    Jack Gaziano, SVP
  • For 17 years I passed a stained glass window in the old H.J. Heinz HQ building in the Northside of Pittsburgh. The words: Luck helps you over the ditch if you jump well. True in late 1800s. True today. Tom Powell, CEO
  • Jack, I recently gave a talk at the Plastics News Executive Forum in Las Vegas. The title was “The Accidental Strategist” (you were mentioned a few times!) and my opening slide was “Great Thoughts on Luck”
    -“The harder I work the luckier I get” – Samuel Goldwyn
    -“Luck is the residue of design” – John Milton
    -“Luck is what happens when preparation meets opportunity” – Seneca
    Jeff Somple, President 

All very powerful reminders as we now move relentlessly down the field, play-by-play, with the clock ticking away the 22 days, setting ourselves and our team up to drive across the goal line.  

As the book, Hope is not a Strategy, (a very worthwhile read, btw), points out, take the words "hope" and "luck" totally out of your vocabulary, especially now.

At this time of year, success is now all about you during these last 22 days of the selling season 

 

Good Selling Today!  

 

 

Finally, as you move through your own 2016 Sales Planning process at this time of year, if you have specific planning questions that you want to bounce off me or the other Derby Management Coaches regarding sales plans, sales comp programs, sales tools, or any part of the sales and marketing funnels, just email me, and we can set up a time to talk with me or any of our other heavily experienced Coaches.  There's no cost, of course, for a call.

Selling today is complex enough without trying to go through this process of account, organizational and compensation planning by yourself. Just give us a call.  

 

 

 TUFTS University Marketing Projects

I'm in my third week of continuing to look for new solid marketing projects for my spring Tufts marketing class at Tufts, where I'm a professor.  A unique and highly successful opportunity for your company to wring out a new product idea or a fully developed marketing plan with Tufts' Best & Brightest from one of the leading universities in the country.  This semester-long program is designed to incorporate marketing projects from companies ranging in size from venture-funded startups to divisions of major corporations.  This current semester, we had 22 companies apply for the six positions.
 
The deadline for submissions for this spring's semester is December 15th.  Projects will be sent to the students for assessment and team creation at the end of December.   

If you're interested in finding out more, just email me at jack@derbymanagement.com.  Of course, I'm biased and, yes, more than a bit passionate about Tufts, but I must say somewhat objectively that our results, as attested to buy our customer companies, have been outstanding with many companies coming back year after year and hiring our seniors to be part of their companies.

 

   

Head Coach  

Derby Management...for 25 years
-Sales & Marketing Productivity Experts
-Business & Strategy Planning Specialists
-Senior Management Coaching for CEOs & VPs

Box 171322, Boston, MA 02117
Jack's Cell: 617-504-4222 

    

 

 

Read More

Tags: sales coaching, sales, sales coach, sales tools, selling, closing sales, Sales quota, sales training, sales plans

Getting Back to Basics...and Sales

Posted by Jack Derby, Head Coach on Tue, Apr 07, 2015

One of my best friends, Carolyn, decided to make a mid-life career change recently and enter the world of selling commercial and residential real estate in Vermont.  A tough job with lots of competition plus the vagaries of working in a seasonal resort. 

Read More

Tags: sales productivity, Sales Optimization, sales management effectiveness, selling, sales management training, selling skills, Sales quota, sales training, sales plans, sales management boot camps

Just 5 Questions...and Sales

Posted by Jack Derby, Head Coach on Fri, Mar 13, 2015

As we move through March and the end of the first quarter, I always regard this time of year as a critical experiment of the new ideas, new strategies, new tactics, new activities and new people that you and the team planned for way back in October and November.  I like to think that both company-wide business plans and departmental-specific sales plans always work because, whether or not they result in the actual forecasted numbers, the planning framework that has been created is actually more important than the results since it provides a consistent process and structure that you can refine and refine again during the balance of the year.  By keeping to this process consistently, I guarantee that you will ultimately get to your goals and objectives.

Read More

Tags: sales productivity, sales coaching, Sales Management Best Practices, sales management effectiveness, sales effectiveness, sales enablement, selling, Sales quota, sales training, sales management boot camp, strategic planning

The Day after the Big Thankful Day...and Sales

Posted by Jack Derby, Head Coach on Fri, Nov 28, 2014

The Day After The Big Thankful Day

Yesterday’s Thanksgiving holiday has got to be the best holiday of the year.  In my own personal book of holidays, it actually ties with the 4th of July.  What sets it apart from all the other holidays is…

Read More

Tags: sales productivity, Sales Optimization, Sales Best Practices, Sales Management Best Practices, sales and marketing best practices, sales, sales effectiveness, sales enablement, sales tools, selling, sales training

22 Days to make a Difference...and Sales

Posted by Jack Derby, Head Coach on Mon, Nov 17, 2014

We're coming down to the home stretch.  

  • The Thanksgiving break is teasing us just around the corner.  
  • The countdown to the end of the quarter is well underway 
  • Only a very short number of days left in the year. 

So, are you ready?  No, I mean- really ready?

These are the 22 most important sales days of the year.  These are the days that can make a difference whether it's by making money the old-fashioned way through blocking and tackling your way down the field like the Patriots last night, or by investing time in a couple of those opportunity bluebirds that have been hanging out there for a while.  Whatever it is, these are the days that will count the most.  And the very good news is that there are still 22 DAYS TO MAKE A DIFFERENCE

Read More

Tags: sales productivity, Sales Optimization, Sales Best Practices, Sales Management Best Practices, sales and marketing best practices, sales effectiveness, sales enablement, sales tools, selling, selling skills, sales training, sales jobs, finding sales jobs

What Makes a Great Sales Manager...and Sales?

Posted by Jack Derby, Head Coach on Tue, Nov 11, 2014

A 3 Minute Sales Management Course

A Vermont eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, 'Can I also sit like you and do nothing?'

Read More

Tags: sales productivity, Sales Optimization, Sales Management Best Practices, sales management effectiveness, sales effectiveness, sales enablement, sales tools, selling, sales management training, sales training

Connections Should be Easy...and Sales

Posted by Jack Derby, Head Coach on Thu, Sep 25, 2014

3 Simple Tips for More Effective Sales Connections.

As a sales guy, I have no problem with making connections.  For my business associates.  For my MIT and Tufts students.  For our customers of the firm.  It's part of the process of living and working in a tight ecosystem like Boston...or in any other city for that matter.

Read More

Tags: Sales Optimization, Sales Best Practices, Sales Management Best Practices, sales and marketing best practices, sales, sales management effectiveness, sales effectiveness, sales enablement, sales planning, selling, sales management training, selling skills, sales training