Since the recession of 2008, we’ve all reduced our expenses sharply and cut our costs to the bone as we did the necessary things to survive and stabilize our companies through those difficult times. At this time as we look out to the years ahead, the one area where we can now gain significant leverage is in making our sales and marketing programs more cost productive, more cost effective and optimize our sales people and processes.
At Derby Management, over the last ten years, we have been working with a large number of our customers in assisting them in building sales and marketing processes, metrics and tools that not only have significantly increased their sales revenues, but done so in programs which are embraced by the salespeople on the front lines. Since one of the foundations of our considerable expertise is as operating managers with direct P&L and quota responsibilities, we not only understand the real world of sales management, but we have learned how to very cost effectively design and implement programs that can be immediately put to use.
We have successfully implemented these programs in businesses ranging from emerging technology companies to financial service providers to public banks and in middle market manufacturing companies. All with the same result: a significant increase in revenues.