Vermont's Marketing in the Fall
25% of Vermont's tourist dollars come as a result of four weeks during the leaf-peeping season from caravans of busses out the Midwest and outright commercialism of marketing and selling everything that is the essence of Vermont.
To the left is a picture from last weekend taken from my dirt road 'bout half a mile from my house. Doesn't get Vermont-better than this in terms of the beauty that is the fall...and the tourist dollars that come rolling in as a result.
creating trust in sales,
sales management productivity,
Sales Hiring Perfectly,
jack derby professor at Tufts,
13 Weeks of marketing classes ended yesterday at Tufts...
- The semester's 16 page syllabus was sent out on December 27th
- Along with five complex, semester-long, corporate marketing projects
- Five teams were formed around each project requiring research and full marketing plans
- We tackled three HBR cases studies during the first four weeks
- We took field trips to Hubspot & Brainshark to learn their platforms
- We learned blogging, keyword definitions, content construction...and a lot more
- We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools
Tufts marketing projects,
Tufts ELS program,
Tufts University $100K New Ventures Competition
The business plan pitches were Wednesday, and the awards were made last night. This year yet another company, Mimir Insights, with several of my marketing Alums won the top prize in High Tech. This is what real entrepreneurship...at the street level...is all about. Congratulations to all of the entrepreneurs!!!!
Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales. As a result, I...
Tufts ELS program,
Tufts Gordon Institute,
Why do I teach?
You would think that that between my day job of running Derby Management, being a board member of six companies and working with a superb team of partners as the Chair of Common Angels, I just might have enough to do.
I open each semester at Tufts by asking my students what my job is. After a couple of awkward minutes including... "to teach us about marketing", to which I respond, "That might be a problem because I don't know that much about marketing", my real answer is..."to make sure that you get the highest paying jobs that you're going to find to be the most rewarding". And, at the end of the day, that's really the most important result from any university.
sales management effectiveness,
sales plan process,
sales management coach,
sales management training,
finding sales jobs,
sales boot camps,