My 3 Rules to my Graduating Seniors

May is always a bittersweet time !

It's the end of the academic year and the realization that hundreds of our students at the Tufts Entrepreneurship Center will graduate opening the next chapter in their books of life and in their careers.  We know from our data that the majority will join larger companies where they will bring their entrepreneurial spirit of curiosity and innovation.  Right alongside our congratulating the seniors going to work at Google, Hubspot, Linked and other companies where we can open doors, we are also closely watching and coaching a handful of companies being birthed right now as a result of this spring's very successful Tufts $100K New Ventures Competition Tufts TEC Graduates 2019-2

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Tags: angel investing, Tufts university, Tufts ELS program, Tufts internships, entrepreneurship, jack derby professor at Tufts, Tufts Entrepreneurship, Tufts Entrepreneurship Center

Lessons in Life and Entrepreneurship from Vermont

Been a wicked busy and wicked cold January, so not much in the way of blogging, but now with this leap into February, I’m back at it.  It was my great grandfather Horace, who lived up the road a piece in the beautiful town of Poultney, Vermont, who talked about 8 months of snow, 2 months of mosquitoes and 2 months of “just damn poor sleddin’”.  My family has lived in this valley for just about 250 years, and what I know is that it takes real work to live here. Vermont’s beautiful on one hand, and just hardscrabble tough on the other.

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Tags: entreprenurial, how to write a business plan, writing a business plan, Tufts university, entrepreneurship, Making Tough Choices, jack derby professor at Tufts, Tufts Entrepreneurship, Tufts Entrepreneurship Center

The Boys on the Bench...and Marketing

Posted by Jack Derby, Head Coach on Thu, Oct 11, 2018

Vermont's Marketing in the Fall 

25% of Vermont's tourist dollars come as a result of four weeks during the leaf-peeping season from caravans of busses out the Midwest and outright commercialism of marketing and selling everything that is the essence of Vermont. 
To the left is a picture from last weekend taken from my dirt road 'bout half a mile from my house.  Doesn't get Vermont-better than this in terms of the beauty that is the fall...and the tourist dollars that come rolling in as a result.

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Tags: Tufts university, value propositions, Sales Hiring Perfectly, jack derby professor at Tufts, sales management productivity, creating trust in sales, sales careers, Tufts Entrepreneurship

Jack's 3 Rules to his Graduating Class

Posted by Jack Derby, Head Coach on Thu, Apr 28, 2016

13 Weeks of marketing classes ended yesterday at Tufts...

  • The semester's 16 page syllabus was sent out on December 27th
  • Along with five complex, semester-long, corporate marketing projects  
  • Five teams were formed around each project requiring research and full marketing plans
  • We tackled three HBR cases studies during the first four weeks
  • We took field trips to Hubspot & Brainshark to learn their platforms
  • We learned blogging, keyword definitions, content construction...and a lot more
  • We filled a toolbox with SWOT, Targeting, Persona, Pricing, and Value Proposition tools

...and

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Tags: Tufts marketing projects, Tufts university, Tufts ELS program, Tufts Marketing

I'm Searching for Sales & Marketing Projects @ Tufts for the fall

Posted by Jack Derby, Head Coach on Fri, Apr 08, 2016

Tufts University $100K New Ventures Competition

The business plan pitches were Wednesday, and the awards were made last night. This year yet another company, Mimir Insights, with several of my marketing Alums won the top prize in High Tech. This is what real entrepreneurship...at the street level...is all about.  Congratulations to all of the entrepreneurs!!!!

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Tags: entreprenurial, business plans, Tufts university, marketing plans, entrepreneurship

I'm looking for a few good Tufts Sales-Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Wed, Apr 23, 2014
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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships

I'm looking for a few good Tufts Marketing Projects-fall, 2014

Posted by Jack Derby, Head Coach on Tue, Apr 15, 2014

Each semester at Tufts, over a period of 13 weeks, I engage 30-35 students in a unique, hands-on, tools-based experience of preparing them for the real world of business in general and specifically the complexities of working in today's exciting environment of Marketing and Sales.  As a result, I...

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Tags: Tufts university, Tufts ELS program, Tufts Gordon Institute, Tufts Marketing, Tufts internships

Interested in our Tufts Marketing Projects for spring, 2014?

Posted by Jack Derby, Head Coach on Mon, Oct 28, 2013

Why do I teach?

You would think that that between my day job of running Derby Management, being a board member of six companies and working with a superb team of partners as the Chair of Common Angels, I just might have enough to do. 

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Tags: marketing projects, ELS105, Tufts university

Getting the Very Best Jobs...and Sales

Posted by Jack Derby, Head Coach on Wed, Jun 05, 2013

I open each semester at Tufts by asking my students what my job is.  After a couple of awkward minutes including... "to teach us about marketing", to which I respond, "That might be a problem because I don't know that much about marketing", my real answer is..."to make sure that you get the highest paying jobs that you're going to find to be the most rewarding".   And, at the end of the day, that's really the most important result from any university. 

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Tags: sales productivity, Sales Optimization, sales management effectiveness, sales plan process, sales management coach, sales effectiveness, sales enablement, selling, sales management training, selling skills, marketing effectiveness, sales training, sales jobs, finding sales jobs, sales boot camps, strategic planning, Tufts university, Tufts ELS

Fall, 2013 Tufts University Marketing Projects

Posted by Jack Derby, Head Coach on Mon, Apr 15, 2013

 

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Tags: Tufts marketing projects, Tufts university, Tufts ELS, free marketing projects from universities, student intern marketing projects, interns for marketing projects, marketing interns