Being a disciple of the high priests of David Meerman Scott, the guys at Hubspot and the gurus of Jamie Turner, Mike Troiano, Dan Tyre and Mike Volpe over the past decade, I'm an Inbound Marketing kind of guy!.
- I've been reading and living the Bible of Inbound for about 10 years.
- We bring the fundamental of process, tools, tech and math to all of our clients
- I teach the stuff in my Entrepreneurial Marketing and in my Science of Sales classes.
- In fact, all of my students must be Hubspot certified in order to get a grade.
- I love and live the ROI metrics of enablement, efficiency, sales and marketing productivity.
So, it was very interesting and coincidental last week for me to learn the following from one of my favorite marketing gurus and close friend, Jamie Turner, about what I consider to be "Good Old Email Marketing"!