Today is the last of the 11 Marketing and Sales project presentations for the semester. Should be very interesting considering the team is mostly engineering graduate students, and they have been hard at it for 13 weeks in our Science of Sales course stretching beyond the confines of building out the details of a sales plan to the rounding out of a fuller business plan.
Sales Basics Taught by my Students
Tags: Sales Best Practices, Sales Management Best Practices, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, Derby Entrepreneurship Center
The Taxman & the Quota Boss come calling today!
Tags: Sales Optimization, Sales Best Practices, Sales quota, HubSpot Tips, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans
Spring Cleaning is...
With the results of Q1 left in the dust of last week, we're already reworking new sales plans for this quarter, hiring and changing a few new team members and taking apart, piece by piece, those perfectly planned lead generation tactics conceived in the dark winter of last January. Some worked, many did not, but blogs and video continue to be clear winners. Certainly, social, but so much of it falls under the classification of "It depends..."
Tags: Sales Best Practices, Tufts marketing projects, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Marketing Plans
Spring into Selling More Productively this Spring
"Spring is nature's way of saying, 'let's party'" -Robin Williams
Teaching in my Science of Sales course last Thursday afternoon, only hours before the official start of Spring Break was in a word, "interesting", but with the help of visiting instructor and prior student, Erica Veino, senior Account Exec at BitSight, we worked through the fundamentals of her sales process. For me, nothing is better than bringing back to Tufts alums from my courses who are now experienced sales professionals to teach exacting details in terms of process steps, sales tools, and sales models. The mastery of those details experienced the prior week from alums Frank Yandrisevits and Shannon du Pont transitioned concepts into the practicality of how to model, train, manage and compensate salespeople.
Tags: Sales Best Practices, finding sales jobs, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans
Wicked Winta' Weatha'
With the snow now coming down heavily and with my birthday coming up next week, I am not going to recount the wicked storms I've been through.
Tags: Sales Optimization, Sales Best Practices, Sales Management Best Practices, how to close sales, entrepreneurshipfortherestofus, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans
Fingers in the dirt
Tags: Sales Best Practices, Sales Hiring Perfectly, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans, Derby Entrepreneurship Center
A warm day for spring planning
Although not the best snowboarding season, this winta' has been easy on the shoveling, my fuel bills and other than last weekend's frozen pipes (-33.1 F ambient at the top of Stratton) in the VT house, it's been a relatively smooth kickoff for the new year.
Tags: Sales Best Practices, best sales practices;, 2022businessplansuccess, Teaching at Tufts University, Derby Entrepreneurship Center at Tufts, 2023 Marketing Plans
The Plan is about the Plan which, of course, is the Plan
After graduating from BC, I went into the Peace Corps, and when I came back to the States, with little else than a degree in English and Biology, I was lucky enough to land a job at a large medtech corporation that was hiring interns based on attributes rather than skills and experience.
Very quickly, I and a group of other rookies hired at the same time for a specific new product, were pushed into an intensive, week-long management training session simply on "planning".
Tags: Sales Best Practices, Sales Management Best Practices, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans
The only conditions that count are the conditions in your own head!
Dick Ardia is one of my closest friends!. He's a very successful NJ and NY real estate entrepreneur who has built more than a few companies. A Vermont neighbor, Dick and I spent many years ATVing in the Green Mountain reserve that borders our land, and during those expeditions deep in the mud and winching out of rivers, I learned from him many of the management basics that I continue to apply in my own business and in my classroom.
Tags: Sales Optimization, Sales Best Practices, Sales Management Best Practices, Derby Entrepreneurship Center at Tufts, 2023 Business Planning, 2023 Sales Planning, 2023 Marketing Plans, Derby Entrepreneurship Center
Millennials as Purchasing Decision Makers!!!
Every morning I'm up at 4:30. First, I ask Alexa to play WBZ 1030 Radio, so I get my "5 Things You Need to Know" with the local news plus what I really care about which is the traffic and weather to gauge my travel time from the NH beach to Boston. The traffic is always wicked, so I'm just listening for the big accidents like..."yet another truck got Storrowed early this morning", which if you live in Boston, you know what this means.
I then ask Alexa to "Play Bloomberg News", while I click into my newest edition of the WSJ on my iPad and comb through whatever appeals as interesting articles for the day. Last Tuesday, I stopped on this headline of "Millennials Are Changing What It Takes to Succeed in Sales".
The next day, I was reminded of the same article when one of my most faithful blog readers and repeated entrepreneurs, Jerry Brecher, sent it to me. I'm going to link the article here, but my expectation is that by clicking on it, unless you're a WSJ subscriber, you will not get past their paywall. If you cannot, I would encourage you to hunt down the article and read it thoroughly.
Me & Millennials
I began teaching at MIT 22 years ago and Tufts 17, so where I started in this wonderful profession was initially working with Xers and then mostly with Millennials. Exciting, extremely smart, powerful in their statements and curiosity, very energetic, fast-paced and always questioning to move ahead and make an impact in the world! Clearly in numbers, the largest generation: more than the Boomers who carried that badge since the 1940's.
Tags: Sales Best Practices, Sales Management Best Practices, Derby Entrepreneurship Center@Tufts, 2022 sales planning, Teaching at Tufts University, 2023 Business Planning, 2023 Marketing Plans