The marketing of me...and you

Posted by Jack Derby, Head Coach on Tue, Sep 15, 2020

I've been a student of marketing now for decades.  I teach it, I practice it, I study it, and I always seem to be running fast just to keep up...which is exactly why marketing is so exciting today.  So that I never overthink the subject, the profession or its complexities, I always come back to the simplicity of Regis McKenna's iconic February, 1991 HBR article, "Marketing is Everything", which still rings true today...maybe even more so today...as I re-read this morning just one paragraph from the article.

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Tags: sales management effectiveness, sales effectiveness, marketing productivity, how to write a business plan, how to write a sales plan, marketing planning

Embracing healthy change in unhealthy times

Yesterday, I completed my virtual follow-up visit with my cardiologist, Dr. Michael at MGH.  It's hard to even use those words, "my cardiologist" after being diagnosed with "massive heart disease" (another uncomfortable choice of words) five years ago with 100% of one artery blocked and 60% of another. 

The only reason I lived was that I had grown two new arteries which "naturally bypassed" the two diseased arteries. Who knew?  Not me!  Not my Vermont country doc who had incorrectly diagnosed my shortness of breath as asthma and loaded me down with three different scripts for inhalers which I used for years before moving back to Boston and new docs at MGH.  

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Tags: Sales Best Practices, Sales Management Best Practices, sales effectiveness, sales enablment, how to write a business plan, sales planning meetings, 2020 business plans, 2020 sales plans

Jump Off ! Don't Look Down!  Plan! Push & Measure!

Posted by Jack Derby, Head Coach on Sat, Mar 09, 2019

It's the beginning of March, and we all know what March is good for !

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Tags: sales management boot camp, how to write a business plan, writing a business plan, business planning meetings, Making Tough Choices, jack derby professor at Tufts, sales effectivness, sales motivation, Tufts Entrepreneurship Center

Lessons in Life and Entrepreneurship from Vermont

Been a wicked busy and wicked cold January, so not much in the way of blogging, but now with this leap into February, I’m back at it.  It was my great grandfather Horace, who lived up the road a piece in the beautiful town of Poultney, Vermont, who talked about 8 months of snow, 2 months of mosquitoes and 2 months of “just damn poor sleddin’”.  My family has lived in this valley for just about 250 years, and what I know is that it takes real work to live here. Vermont’s beautiful on one hand, and just hardscrabble tough on the other.

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Tags: entreprenurial, how to write a business plan, writing a business plan, Tufts university, entrepreneurship, Making Tough Choices, jack derby professor at Tufts, Tufts Entrepreneurship, Tufts Entrepreneurship Center

Live to Learn, Learn to Teach

Posted by Jack Derby, Head Coach on Thu, Mar 24, 2016
Learn a little about Sales, learn a lot about Sales...everyday

   

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Tags: sales, business planning, how to write a business plan, Tufts Marketing, marketing interns, marketing plans, how to write a marketing plan

Want to be One of the Cool Kids?...and Sales

Posted by Jack Derby, Head Coach on Wed, Dec 10, 2014

Ever been on the other side of the Team?

  • Not included by the Cool Kids? 
  • Left out of the really important front-office activities? 
  • Relegated to "those people back in the factory"?

How did not being on the Team feel?  
...Not so good , I expect.

 

 

 


 

 

 

 

 

 

  

 

 

 

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Tags: Sales Optimization, Sales Best Practices, sales and marketing best practices, sales management, sales effectiveness, sales enablement, sales management training, sales training, sales producitivity, how to write a business plan, improving sales productivity

Sex & Your Business Plan...and Sales

Posted by Jack Derby, Head Coach on Fri, Nov 15, 2013

It's that time of year again...

...when, just like the snow guns at Stratton in mid-November, and the family's angst over Uncle Ernie, once again, making a fool of himself at Thanksgiving, the pressure's on to submit the perfect 2014 business plan to the board or your boss by December 1st.

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Tags: sales coaching, Sales Management Best Practices, sales enablement, how to write a business plan, sales boot camps

Just got asked to write a business plan. What now?...and Sales

Posted by Jack Derby, Head Coach on Fri, Oct 18, 2013

A couple of times a week, I stop by Honovan's Cleaners to drop off laundry.  Right around the corner, Honovan is the epitome of uber customer satisfaction.  Open 12 hours a day, six days a week, she accommodates everything that I could possibly need. 

I don't want to be bothered with tickets, so years ago, Honavan simply told me "no tickets".  I don't want to wait in line.  Simple solution for Honovan was to give me a laundry bag.  I mentioned to her that I loved the fact that she opened, at 6:30 and then complained that the shoe repair store didn't open until 8.  That day, Honovan became the drop off place for the shoe repair guy.  Not satisfied with just laundry, shoes and, of course, alterations, a few years ago, she expanded to do the commercial laundry for many of the hotels in the Back Bay.
 

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Tags: Sales Best Practices, sales, sales effectiveness, sales enablement, business plans, how to write a business plan

Get our free "Writing the Winning Business Plan"-the 2013 edition

Posted by Jack Derby, Head Coach on Tue, Jul 30, 2013


  If it's summer, then it's time to do the annual rewrite of our
  free ebook-Writing the Winning Business Plan 

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Tags: Sales Best Practices, sales, sales management boot camp, business planning, business plans, how to write a business plan, writing a business plan